Selling the Invisible

Selling the Invisible : A Field Guide to Modern Marketing

3.96 (6,521 ratings by Goodreads)
  • Paperback
By (author) 

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Description

Beginning with the core problem of service marketing, that is service quality; this guide suggests how to find out what you must improve using examples of what really works. The book offers new perspectives on service marketing.show more

Product details

  • Paperback | 272 pages
  • 130 x 198.1 x 25.4mm | 464.47g
  • Orion Publishing Co
  • Orion Business (an Imprint of The Orion Publishing Group Ltd )
  • London, United Kingdom
  • New edition
  • New edition
  • 0752821040
  • 9780752821047
  • 1,484,492

Rating details

6,521 ratings
3.96 out of 5 stars
5 37% (2,398)
4 33% (2,145)
3 22% (1,458)
2 6% (362)
1 2% (158)
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