Selling the Invisible

Selling the Invisible : A Field Guide to Modern Marketing

3.96 (6,921 ratings by Goodreads)
  • Hardback
By (author) 

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Description

Begins with the core problem of service marketing; service quality and suggests how to learn what you must improve, with examples of what works. Covers service marketing fundamentals; defining what business you really are in and what people really are buying, positioning your service, understanding customers and buying behaviour, and communicating.show more

Product details

  • Hardback | 272 pages
  • 134 x 198 x 32mm | 439.98g
  • Orion Publishing Co
  • Orion Business (an Imprint of The Orion Publishing Group Ltd )
  • London, United Kingdom
  • 0752821032
  • 9780752821030

Rating details

6,921 ratings
3.96 out of 5 stars
5 37% (2,575)
4 33% (2,260)
3 22% (1,538)
2 6% (381)
1 2% (167)
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