Selling God
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Selling God : American Religion in the Marketplace of Culture

3.81 (37 ratings by Goodreads)
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Description

In a sweeping colourful history that spans over two centuries of American culture, Moore examines the role of religion in America as it appropriated (and was appropriated by) commercial culture. He reveals the centrality of religion, and the marketplace, in American popular culture.show more

Product details

  • Paperback | 336 pages
  • 135.4 x 203.2 x 17mm | 258.78g
  • Oxford University Press Inc
  • New York, United States
  • English
  • Revised ed.
  • 0195098382
  • 9780195098389
  • 1,428,518

Review quote

`this is an interesting and readable book. ... This is a book that should be read widely ... because of its different way of examining the place of evangelical Christianity in society. ... those readers who want the churches to be popular in this contemporary world would do well to learn some of the lessons that the book teaches.' Peter Jarvis, Methodist Recorder `This is an interesting book, particularly for those who would study the problematical relationship between Christian faith and the market-place. Church of England Newspaper 'Thoughtful, nonpolemic and provocative, Moore's study is a singificant contribution to the scholarship of American religious history.' Publishers Weekly 'This is a well-documented historical study of a fascinating aspect of American religion. Recommended for public and academic libraries.' C. Robert Nixon, Library Journal, January 1994show more

Back cover copy

In a sweeping, colorful history that spans over two centuries of American culture, Moore examines that the role of religion in the marketplace, revealing how religious leaders have borrowed (and invented) commercial practices to promote religion-and how business leaders have borrowed (and invested) religion to promote commerce.show more

About R. Laurence Moore

R. Laurence Moore is Professor of History at Cornell University and author of Religious Outsiders and the Making of Americans.show more

Rating details

37 ratings
3.81 out of 5 stars
5 24% (9)
4 41% (15)
3 27% (10)
2 8% (3)
1 0% (0)
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