Selling Destinations : Geography for the Travel Professional
This work approaches geography from a travel industry perspective. It provides a look at the world's leading centres of tourism and shows how a realistic knowledge of geography can translate into sales. The text explains how to match clients to destinations and services, the key to travel industry success. In addition to providing information about travelling, destinations, lodgings and things to do, each chapter concludes with review activities where the student applies the information to hypothetical travellers and situations.
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- Paperback | 520 pages
- 218.4 x 280.9 x 23.1mm | 1,188.42g
- 15 Apr 1999
- Cengage Learning, Inc
- Delmar Cengage Learning
- Clifton Park, United States
- 3rd Revised edition
Table of contents
Part 1: Basic ingredients. Part 2: North America; New England; New York and New Jersey; Pennsylvania, Maryland, Virginia, and Washington D.C; Florida; California and Arizona; Canada and Alaska; North American Potpourri. Part 3: Mexico; the Caribbean; Brazil; Latin American Potpourri. Part 4: Europe; Great Britain and Ireland; France; Italy; Spain and Portugal; Germany; Greece and Turkey; European Potpourri. Part 5: Africa and the Middle East; Egypt; Israel; Kenya; African and Middle Eastern Potpourri. Part 4: Asia and the Pacific; Australia and New Zealand; the Pacific; Japan; Singapore and Thailand; China and Hong Kong; Hawaii; Asia and the Pacific Potpourri. Appendices: average length of stay; tourist bureaus; research resources.