Scientific and Medical Communication

Scientific and Medical Communication : A Guide for Effective Practice

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Description

Scientific and Medical Communication: A Guide for Effective Practice prepares readers to effectively communicate in professional scientific communities. The material in this book is firmly grounded in more than 500 published research findings and editorials by scientific writers, authors, and journal editors. Thus, this text provides the broadest and most comprehensive analysis of scientific writing. In addition, carefully selected and thoroughly annotated examples from the scientific and medical literature demonstrate the recommendations covered in the text. These real-world examples were carefully selected so that the scientific content can be understood by those without a detailed background in any particular scientific or medical field-thus clearly illustrating the content organization and writing style. This text will prepare individuals to write and edit scientific manuscripts, conference abstracts, posters, and press releases according to journal and professional standards. Readers will also learn to conduct effective searches of the scientific and medical literature, as well as proper citation practices.show more

Product details

  • Paperback | 248 pages
  • 152 x 229 x 25.4mm | 498.95g
  • Taylor & Francis Ltd
  • ROUTLEDGE
  • London, United Kingdom
  • English
  • Annotated
  • 48 black & white tables
  • 1138842559
  • 9781138842557
  • 1,518,890

About Scott A. Mogull

Scott A. Mogull is an Associate Professor of Technical Communication in the Department of English at Texas State University in San Marcos, TX. Previously he was an Assistant Professor at Clemson University where he focused on teaching scientific writing to science majors. His research interests include scientific and medical communication. He has published research in both microbiology and technical communication. For nearly a decade, Mogull has worked in the biotechnology and molecular diagnostics industry as a scientific communicator, product manager, marketing manager, and coordinator of global technical information. Since 2008, he has been on the editorial board of Technical Communication Quarterly the journal of the Association of Teachers of Technical Writing (ATTW). He has a Ph.D. in Technical Communication and Rhetoric from Texas Tech University, a M.A. in Microbiology from The University of Texas at Austin, and a M.S. in Human Centered Design and Engineering from the University of Washington.show more

Table of contents

Foreword: Shelley M. Payne SECTION I: FOUNDATIONS Chapter 1: Effective Communication in Science and Medicine Chapter 2: Scope, Genres, and Audiences of SMC Chapter 3: Searching and Citing the Scientific and Medical Literature SECTION II: WRITING JOURNAL ARTICLES Chapter 4: Communicating Research in Primary Journals Chapter 5: The Introduction Section Chapter 6: The Methods Section Chapter 7: The Results Section and Effective Presentation of Data Chapter 8: The Discussion Section Chapter 9: Summary Sections: Titles and Abstracts Chapter 10: Preparing a Manuscript for Submission: Cover Letters, Publication Ethics, and the Peer Review Process SECTION III: PRESENTING RESEARCH AT CONFERENCES Chapter 11: Introduction to Scientific Conferences Chapter 12: Creating Scientific Posters SECTION IV: COMMUNICATING RESEARCH FINDINGS WITH THE PUBLIC AND NEWS MEDIA Chapter 13: Public Communication Strategy and Ethics Chapter 14: Writing Press (News) Releases APPENDIXES Appendix A: Typesetting Greek Letters and Other Symbols in Microsoft Word Appendix B: General Formatting Requirements for Research Manuscripts Appendix C: Glossary of Terms to Describe Medical Research Studies Appendix D: Creating Tables in Microsoft Word Appendix E: Common Measurements and International System Unitsshow more