Scientific Advertising

Scientific Advertising

4.12 (1,936 ratings by Goodreads)
By (author) 

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Expected to be delivered to the United States by Christmas Expected to be delivered to the United States by Christmas

Description

This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - Information - Strategy - Use of Samples - Getting Distribution - Test Campaigns - Leaning On Dealers - Individuality - Negative Advertising - Letter Writing - A Name That Helps - Good Business
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Product details

  • Paperback | 88 pages
  • 152 x 229 x 5mm | 141g
  • English
  • Illustrations; Illustrations, black and white
  • 1603866361
  • 9781603866361
  • 19,183

Rating details

1,936 ratings
4.12 out of 5 stars
5 43% (827)
4 34% (657)
3 18% (353)
2 4% (74)
1 1% (25)
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