"Rowlands succeeds in his aims remarkably well. Not only is each chapter a model of philosophical exposition, conveying philosophical ideas with exemplary verve and clarity, the book also manages to connect the philosophy to the movies in a natural and convincing way.... The irreverent style combines the folksy with the rigorous, the shallow with the deep - and philosophy needs all the humor it can get."
- Times Literary Supplement (U.K.)
"Rowlands has a light touch. . . . Overall, this manages to be diverting without destroying too many brain cells, which is probably what you want from a holiday read."
- The Guardian (U.K.)
"Hugely entertaining. . . . Rowlands knows his stuff and marries some of the tougher philosophical arguments to the more accessible conduit of popular entertainment . . . enjoyable and illuminating."
- Waterstone's Books Quarterly (U.K.)
"The discussions are serious, but the tone of the book is irreverent; there are laughs for both newcomers and old hands."
"Some bits made me laugh out loud. . . . He has an excellent way of explaining complex ideas and terms. After reading quite a lot of Nietzsche (in my wayward youth especially) I think that Rowlands does a better way at explaining him than the man himself!"
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