School-Community Relations

School-Community Relations

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Accessible and practical, School-Community Relations, Fourth Edition provides aspiring educational leaders with the skills to establish strong systems for communicating with their various school constituencies and to improve public relations at all levels. This textbook uses real-life examples to illustrate the ways in which administrators and school leaders can effectively engage and enlist partnerships with teachers, staff, students, parents, and community members. Case studies at the end of each chapter apply the strategies to realistic scenarios, and Questions for Analysis help readers engage critically with the material.

Features of this newly revised edition include:

Try This At Your School sections that offer insights into the ways in which actual educational leaders have fostered positive school-community relations.

Updated information about public opinion, how parents view their local schools, and the current education climate.

New strategies for utilizing social media to improve school-community relations and foster a positive school image.
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Product details

  • Paperback | 238 pages
  • 178 x 254 x 19.05mm | 454g
  • Taylor & Francis Ltd
  • London, United Kingdom
  • English
  • New edition
  • 4th New edition
  • 3 Tables, black and white; 14 Illustrations, black and white
  • 1138823414
  • 9781138823419
  • 1,287,662

Review quote

"As a professor who has taught community relations for 15 years, I can shout:ã WHAT A GREAT TEXTBOOK!ã This is the best community relations textbook there is.ã When I thought it couldn't get any better, here comes the fourth edition, which leaps into current issues and challenges.ã I particularly enjoyed the insights on social and electronic media.ã This book perfectly balances theory and practice and gives students real-life scenarios to demonstrate how to apply theory to practice."

--Sandi Estep, Professor of Educational Administration, Governors State University, USA
I have used all three editions of this text and will choose the fourth as well. This text continues to meet the needs of school-community relations courses."
-Kay A. Keiser, Chair and Associate Professor of Educational Leadership, University of Nebraska at Omaha, USA
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About Douglas J. Fiore

Douglas J. Fiore is Provost and VP for Academic Affairs at Park University, USA.
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Table of contents

About the Author

1 The Importance of Public Opinion
Trends in the Public's Perception
Misconceptions Regarding Public Opinion
The Purpose of a Plan
Three Kinds of Plans
The Coordinated Plan
The Centralized Plan
The Decentralized Plan
Chapter Summary
Questions for Analysis

2 Feeling the Pulse of the Community
Get to Know Community Leaders
Look to Local Civic Organizations
Neighborhood Schools
Important First Steps
A Neighborhood Tea
Don't Forget the Parents
Information Shared by the Teaching Staff
Information Shared by the Students
Information Shared by Business and Community Leaders
Information Shared by Other School Administrators
Multiculturalism and School-Community Relations
Chapter Summary
Questions for Analysis

3 Establishing Everybody's Role
School-Community Relations at the District Level
The Superintendent
Mistakes Made By Superintendents
The Director of School-Community Relations
School-Community Relations at the Building Level
The Principal
The Teacher
The Office Staff
Organizational Standards
Goals 2000
ISLLC Standards
The National PTA
Community Schools
Chapter Summary
Questions for Analysis

4 Communicating Effectively: Everybody's Job
The Communication Process
Idea Formation
Idea Encoding
Communication Channel
Receiver Decoding
Nonverbal Communication: It's Not What You Said, But How You Said It
Communication Barriers
Language Barriers
Cultural Barriers
Barriers Inherent in Specific Physical Disabilities
Barriers Related to Time
Overcoming Communication Barriers
Perception Checking
Communicating Regularly
Communicating Purposefully
Chapter Summary
Questions for Analysis

5 Building Relationships with Your Internal Publics
The Principal as Role Model
Visibility Is the Key
The Need for Effective Human Relations Skills
The Student as Internal Public
The Use of Discipline
Teachers-The Most Important Adults in the Building
The Friday Focus-A Tool for Positive Internal Communication
Positive Relationships with Non-Instructional Staff
Other Members of the Internal Public
Substitute Teachers
Student Teachers
The Importance of the School Secretary
The Entire School Staff-The Key to Strong School-Community Relations
Chapter Summary
Questions for Analysis

6 Embracing Your External Publics
Appropriate Parental Involvement
Involving Parents While They Are at School
Welcome to Our School?
Involving Parents While They Are at Home
Other Members of the External Public
Establishing Key Communicators
Where to Start with Key Communicators
The Importance of Community Members with Grown Children
Intergenerational Programs in Schools
Presenting Students to the Community
Other Artistic Endeavors
Academic Competitions
Be Forewarned
Chapter Summary
Questions for Analysis

7 Improving Relationships with the Media
All the News That's Fit to Print
When the Reporter Initiates the Contact
When the School Leader Initiates the Contact
Involving Staff Members in the Process
The News Release
Communicating through Local Radio
Spreading the Good News
Public Service Announcements
Lights, Camera, Action!
You've Got the Look
Do Not Feed the Monsters
Be Proactive
We All Make Mistakes
Parting Shots
Chapter Summary
Questions for Analysis

8 Putting It All On Paper
Three Kinds of Readers
The 20-Second Reader
The Newspaper Reader
The Novel Reader
Does Impressive Language Make the Impression You Desire?
The School Newsletter
The Use of Technology
Social Media is the New Normal
The Student Report Card
A Personal Letter or Email from the Principal
Words or Phrases to Avoid
Written Communication from the Classroom
Using Your School Website as a Communication Tool

Chapter Summary
Questions for Analysis

9 Communication in an Electronic Era
The Resistor
The Dabbler
The Avant-Garde
Electronic Communication Devices
Communicating via E-Mail
Utilizing E-Mail Internally
Using E-Mail Externally
Proceed Cautiously with E-Mail
The Acceptable Use Policy
Sample Acceptable Use Policy
Using Technology for Instructional Purposes
Chapter Summary
Questions for Analysis

10 Following and Being Followed: Social Networks, Tweets, and Other Updates
Utilizing Facebook Effectively
Keep it Current
Potential Pitfalls and How to Avoid Them
Some Suggestions for Utilizing Twitter in Schools
Advantages and Disadvantages of Facebook and Twitter
Legal Considerations
Chapter Summary
Questions for Analysis

11 Saying What You Mean: Meaning What You Say
Telephone Etiquette
Telephone Calls From the Principal
Face-To-Face Conversations
Speaking to a Large Group
Communicating During a Campaign
Communicating with a Citizen's Advisory Committee
The Campaign's Conclusion
Online Communications
Chapter Summary
Questions for Analysis

12 Communicating in Crisis
The Importance of Planning
An Opportunity for Staff Development
Communicating During a Crisis
Media Relations in Crisis Situations
Be Proactive with Social Media
Dealing with the Aftermath of a Crisis
Crisis Aftermath
Chapter Summary
Questions for Analysis

13 Three Opportunities to Shine
Open House
Open House Tours
Open House Programs
Classroom Visits
Timing Is Everything
Advertising the Open House-Calling All Parents
The Cleanliness of the School
Parent-Teacher Conferences
Helping Teachers Prepare for Conferences
Conducting the Conference
Convocations and Celebrations
Awards Programs
Chapter Summary
Questions for Analysis

14 Evaluating Effectiveness and Building Confidence-The Future
Determining the Effectiveness of Your School-Community Relations Efforts
Verifying Results in School-Community Relations
Making Intangibles More Tangible
School Choice in the Twenty-First Century
Chapter Summary
Questions for Analysis

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Rating details

29 ratings
3.51 out of 5 stars
5 17% (5)
4 34% (10)
3 38% (11)
2 3% (1)
1 7% (2)
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