School-Community Relations
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School-Community Relations

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Description

Accessible and practical, School-Community Relations, Fourth Edition provides aspiring educational leaders with the skills to establish strong systems for communicating with their various school constituencies and to improve public relations at all levels. This textbook uses real-life examples to illustrate the ways in which administrators and school leaders can effectively engage and enlist partnerships with teachers, staff, students, parents, and community members. Case studies at the end of each chapter apply the strategies to realistic scenarios, and Questions for Analysis help readers engage critically with the material.





Features of this newly revised edition include:












Try This At Your School sections that offer insights into the ways in which actual educational leaders have fostered positive school-community relations.







Updated information about public opinion, how parents view their local schools, and the current education climate.







New strategies for utilizing social media to improve school-community relations and foster a positive school image.
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Product details

  • Hardback | 238 pages
  • 178 x 254 x 19.05mm | 644g
  • ROUTLEDGE
  • London, United Kingdom
  • English
  • New edition
  • 4th New edition
  • 3 Tables, black and white; 14 Illustrations, black and white
  • 1138823406
  • 9781138823402

Table of contents

About the Author


Preface


Acknowledgments





1 The Importance of Public Opinion


Trends in the Public's Perception


Misconceptions Regarding Public Opinion


The Purpose of a Plan


Three Kinds of Plans


The Coordinated Plan


The Centralized Plan


The Decentralized Plan


Chapter Summary


Questions for Analysis





2 Feeling the Pulse of the Community


Get to Know Community Leaders


Look to Local Civic Organizations


Neighborhood Schools


Important First Steps


A Neighborhood Tea


Don't Forget the Parents


Information Shared by the Teaching Staff


Information Shared by the Students


Information Shared by Business and Community Leaders


Information Shared by Other School Administrators


Multiculturalism and School-Community Relations


Chapter Summary


Questions for Analysis





3 Establishing Everybody's Role


School-Community Relations at the District Level


The Superintendent


Mistakes Made By Superintendents


The Director of School-Community Relations


School-Community Relations at the Building Level


The Principal


The Teacher


The Office Staff


Organizational Standards


Goals 2000


ISLLC Standards


The National PTA


Community Schools


Chapter Summary


Questions for Analysis





4 Communicating Effectively: Everybody's Job


The Communication Process


Idea Formation


Idea Encoding


Communication Channel


Receiver Decoding


Nonverbal Communication: It's Not What You Said, But How You Said It


Communication Barriers


Language Barriers


Cultural Barriers


Barriers Inherent in Specific Physical Disabilities


Barriers Related to Time


Overcoming Communication Barriers


Perception Checking


Communicating Regularly


Communicating Purposefully


Chapter Summary


Questions for Analysis





5 Building Relationships with Your Internal Publics


The Principal as Role Model


Visibility Is the Key


The Need for Effective Human Relations Skills


The Student as Internal Public


The Use of Discipline


Teachers-The Most Important Adults in the Building


The Friday Focus-A Tool for Positive Internal Communication


Positive Relationships with Non-Instructional Staff


Other Members of the Internal Public


Substitute Teachers


Student Teachers


The Importance of the School Secretary


The Entire School Staff-The Key to Strong School-Community Relations


Chapter Summary


Questions for Analysis





6 Embracing Your External Publics


Appropriate Parental Involvement


Involving Parents While They Are at School


Welcome to Our School?


Involving Parents While They Are at Home


Other Members of the External Public


Establishing Key Communicators


Where to Start with Key Communicators


The Importance of Community Members with Grown Children


Intergenerational Programs in Schools


Presenting Students to the Community


Athletics


Plays


Other Artistic Endeavors


Academic Competitions


Be Forewarned


Chapter Summary


Questions for Analysis





7 Improving Relationships with the Media


All the News That's Fit to Print


When the Reporter Initiates the Contact


When the School Leader Initiates the Contact


Involving Staff Members in the Process


The News Release


Communicating through Local Radio


Spreading the Good News


Public Service Announcements


Lights, Camera, Action!


You've Got the Look


Do Not Feed the Monsters


Be Proactive


We All Make Mistakes


Parting Shots


Chapter Summary


Questions for Analysis





8 Putting It All On Paper


Three Kinds of Readers


The 20-Second Reader


The Newspaper Reader


The Novel Reader


Does Impressive Language Make the Impression You Desire?


The School Newsletter


The Use of Technology


Social Media is the New Normal


The Student Report Card


A Personal Letter or Email from the Principal


Words or Phrases to Avoid


Written Communication from the Classroom


Using Your School Website as a Communication Tool





Chapter Summary


Questions for Analysis





9 Communication in an Electronic Era


The Resistor


The Dabbler


The Avant-Garde


Electronic Communication Devices


Communicating via E-Mail


Utilizing E-Mail Internally


Using E-Mail Externally


Proceed Cautiously with E-Mail


The Acceptable Use Policy


Sample Acceptable Use Policy


Using Technology for Instructional Purposes


Chapter Summary


Questions for Analysis





10 Following and Being Followed: Social Networks, Tweets, and Other Updates


Facebook


Utilizing Facebook Effectively


Keep it Current


Potential Pitfalls and How to Avoid Them


Twitter


Some Suggestions for Utilizing Twitter in Schools


Advantages and Disadvantages of Facebook and Twitter


Legal Considerations


Chapter Summary


Questions for Analysis





11 Saying What You Mean: Meaning What You Say


Telephone Etiquette


Telephone Calls From the Principal


Face-To-Face Conversations


Speaking to a Large Group


Communicating During a Campaign


Communicating with a Citizen's Advisory Committee


The Campaign's Conclusion


Online Communications


Chapter Summary


Questions for Analysis





12 Communicating in Crisis


The Importance of Planning


An Opportunity for Staff Development


Communicating During a Crisis


Media Relations in Crisis Situations


Be Proactive with Social Media


Dealing with the Aftermath of a Crisis


Crisis Aftermath


Chapter Summary


Questions for Analysis





13 Three Opportunities to Shine


Open House


Open House Tours


Open House Programs


Classroom Visits


Timing Is Everything


Advertising the Open House-Calling All Parents


The Cleanliness of the School


Parent-Teacher Conferences


Helping Teachers Prepare for Conferences


Conducting the Conference


Convocations and Celebrations


Graduation


Awards Programs


Chapter Summary


Questions for Analysis





14 Evaluating Effectiveness and Building Confidence-The Future


Determining the Effectiveness of Your School-Community Relations Efforts


Verifying Results in School-Community Relations


Making Intangibles More Tangible


School Choice in the Twenty-First Century


Chapter Summary


Questions for Analysis





References


Index
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Review quote

"As a professor who has taught community relations for 15 years, I can shout:ã WHAT A GREAT TEXTBOOK!ã This is the best community relations textbook there is.ã When I thought it couldn't get any better, here comes the fourth edition, which leaps into current issues and challenges.ã I particularly enjoyed the insights on social and electronic media.ã This book perfectly balances theory and practice and gives students real-life scenarios to demonstrate how to apply theory to practice."





--Sandi Estep, Professor of Educational Administration, Governors State University, USA


I have used all three editions of this text and will choose the fourth as well. This text continues to meet the needs of school-community relations courses."


-Kay A. Keiser, Chair and Associate Professor of Educational Leadership, University of Nebraska at Omaha, USA
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About Douglas J. Fiore

Douglas J. Fiore is Provost and VP for Academic Affairs at Park University, USA.


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Rating details

32 ratings
3.5 out of 5 stars
5 16% (5)
4 34% (11)
3 41% (13)
2 3% (1)
1 6% (2)
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