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Satisfaction Guaranteed : The Making of the American Mass Market

3.53 (49 ratings by Goodreads)
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Description

This sweeping history provides the reader with a better understanding of America's consumer society, obsession with shopping, and devotion to brands. Focusing on the advertising campaigns of Coca-Cola, Kellogg's, Wrigley's, Gillette, and Kodak, Strasser shows how companies created both national brands and national markets. These new brands eventually displaced generic manufacturers and created a new desire for brand-name goods. The book also details the rise and development of department stores such as Macy's, grocery store chains such as A&P and Piggly Wiggly, and mail-order companies like Sears Roebuck and Montgomery Ward.show more

Product details

  • Paperback | 348 pages
  • 152 x 228 x 20mm | 458.14g
  • Smithsonian Books
  • Washington, United States
  • English
  • Reprint
  • 126ill.
  • 1588341461
  • 9781588341464
  • 1,244,795

About Susan Strasser

Susan Strasser teaches history at the University of Delaware. Her books include Waste and Want: A Social History of Trash. She lives in Washington, DC.show more

Review quote

"A meticulous, probing, and often colorful study of the origins and workings of the American mass market in its formative years."--Los Angeles Times Book Review "Satisfaction Guaranteed brings the subject of mass-market society out of the clouds of theory and down to earth."--Village Voice Literary Supplement "Strasser shows how we have evolved into a consumer culture in which the creation of demand is central."--Jonathan Yardley, Washington Post Book Worldshow more

Rating details

49 ratings
3.53 out of 5 stars
5 12% (6)
4 45% (22)
3 27% (13)
2 16% (8)
1 0% (0)
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