For Dummies For Dummies

3.14 (134 ratings by Goodreads)
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* Shows sales people, marketers, and customer service representatives how to harness the power of to enhance productivity, improve customer relations, and boost sales *, which has more than 147,000 subscribers at 9,800 companies worldwide, won InfoWorld's Best Hosted Application award in 2004 * Covers navigating, managing leads, understanding customers and competitors, keeping track of contacts, creating a sales forecast, managing users, creating service and support e-mails, working with campaigns, using the report wizard, and more
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Product details

  • Paperback | 408 pages
  • 185.4 x 231.1 x 27.9mm | 589.68g
  • John Wiley & Sons Inc
  • Hungry Minds Inc,U.S.
  • Foster City, United States
  • 0764579215
  • 9780764579219

About Thomas Wong

Tom Wong is a certified consultant and has been involved in more than thirty implementations. He is the founder of, a CRM community Web site.
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Table of contents

Introduction. Part I: Basics. Chapter 1: Looking Over Chapter 2: Navigating Chapter 3: Personalizing Your System. Part II: Driving Sales. Chapter 4: Prospecting Leads. Chapter 5: Managing Accounts. Chapter 6: Developing Contacts. Chapter 7: Managing Activities. Chapter 8: Sending E--Mail. Chapter 9: Tracking Opportunities. Chapter 10: Calculating Forecasts. Part III: Optimizing Marketing. Chapter 11: Driving Sales Effectiveness with Documents. Chapter 12: Improving Communication with Standard Templates. Chapter 13: Driving Demand with Campaigns. Chapter 14: Managing Products and Price Books. Part IV: Measuring the Overall Business. Chapter 15: Analyzing Data with Reports. Chapter 16: Seeing the Big Picture with Dashboards. Part V: Designing the Solution. Chapter 17: Fine--Tuning the Configuration. Chapter 18: Customizing Chapter 19: Migrating and Maintaining Your Data. Part VI: The Part of Tens. Chapter 20: Ten Ways to Drive More Productivity. Chapter 21: Ten Keys to a Successful Implementation. Index.
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Rating details

134 ratings
3.14 out of 5 stars
5 16% (21)
4 18% (24)
3 40% (53)
2 19% (26)
1 7% (10)
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