Salesforce.com For Dummies
* Shows sales people, marketers, and customer service representatives how to harness the power of Salesforce.com to enhance productivity, improve customer relations, and boost sales * Salesforce.com, which has more than 147,000 subscribers at 9,800 companies worldwide, won InfoWorld's Best Hosted Application award in 2004 * Covers navigating Salesforce.com, managing leads, understanding customers and competitors, keeping track of contacts, creating a sales forecast, managing users, creating service and support e-mails, working with campaigns, using the report wizard, and more
- Paperback | 408 pages
- 185.4 x 231.1 x 27.9mm | 589.68g
- 21 Jan 2005
- John Wiley & Sons Inc
- Hungry Minds Inc,U.S.
- Foster City, United States
About Thomas Wong
Tom Wong is a certified salesforce.com consultant and has been involved in more than thirty salesforce.com implementations. He is the founder of Clientology.net, a CRM community Web site.
Table of contents
Introduction. Part I: Salesforce.com Basics. Chapter 1: Looking Over Salesforce.com. Chapter 2: Navigating Salesforce.com. Chapter 3: Personalizing Your System. Part II: Driving Sales. Chapter 4: Prospecting Leads. Chapter 5: Managing Accounts. Chapter 6: Developing Contacts. Chapter 7: Managing Activities. Chapter 8: Sending E--Mail. Chapter 9: Tracking Opportunities. Chapter 10: Calculating Forecasts. Part III: Optimizing Marketing. Chapter 11: Driving Sales Effectiveness with Documents. Chapter 12: Improving Communication with Standard Templates. Chapter 13: Driving Demand with Campaigns. Chapter 14: Managing Products and Price Books. Part IV: Measuring the Overall Business. Chapter 15: Analyzing Data with Reports. Chapter 16: Seeing the Big Picture with Dashboards. Part V: Designing the Salesforce.com Solution. Chapter 17: Fine--Tuning the Configuration. Chapter 18: Customizing Salesforce.com. Chapter 19: Migrating and Maintaining Your Data. Part VI: The Part of Tens. Chapter 20: Ten Ways to Drive More Productivity. Chapter 21: Ten Keys to a Successful Implementation. Index.