Sales Proposals Kit for Dummies

Sales Proposals Kit for Dummies

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Did you skip Sales Proposals 101 in college? If your proposals put people to sleep, this book is your wake--up call. Sales Proposals Kit For Dummies will have you writing top--notch sales proposals and closing the deal in no time. If part of your job is writing sales proposals, you know what a pain they can be. If you want your proposals to blow your audience away, let expert Bob Kantin show you how. With his advice, you'll be creating sales proposals that prove your understanding of the buyer's business, present a viable business solution, and demonstrate your ability to deliver the goods. With Sales Proposals Kit For Dummies, you'll discover how to: * Write an unbeatable proposal * Get to know your buyer * Evaluate your proposal from the buyer's perspective * Sell yourself and your organization This book is loaded with information that will help you write winning proposals, whether you're a first--time proposal writer or a seasoned sales professional. It presents a proven and effective sales proposal structure and content guidelines that work for any size or type of business.
With simple, step--by--step instructions and delightful cartoons, Sales Proposals Kits For Dummies makes writing a sales proposal fun and easy. You'll find out: * What every great proposal must include * How to make the boring stuff interesting * How to package and present the proposal * How to team with the buyer to design the perfect proposal * The differences between internal and external proposals * Ten things a buyer expects in a proposal The book also includes a helpful CD--ROM packed with the specialized tools you need to develop perfect proposals, including a tool that lets you rate your proposal objectively and plenty of samples you can use for guidance. Whether you just want to sharpen your proposal--writing skills or you need help writing your first proposal, Sales Proposals Kit For Dummies is the friendly, straightforward guide that will help you land the big deal.
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Product details

  • Mixed media product | 336 pages
  • 187.96 x 231.14 x 22.86mm | 544.31g
  • Hungry Minds Inc,U.S.
  • Foster City, United States
  • English
  • index
  • 0764553755
  • 9780764553752

Table of contents

Introduction. PART I: Integrating the Sales Process. Chapter 1: Making the Sale with a Good Proposal. Chapter 2: Getting to Know Your Buyer. Chapter 3: Deciding What Goes into a Very Good Proposal. PART II: Making the Parts of a Great Sales Proposal. Chapter 4: Writing First about the Buyer - Grabbing Interest from Page One. Chapter 5: Discovering the Buyer's Improvement Opportunities. Chapter 6: Proposing Business Solutions to Your Customer: Hey, We've Got a Perfect Match! Chapter 7: Answering the Buyer's Question: "What's In It for Us?". Chapter 8: The Implementation Plan: Raising the Buyer's Comfort Level. Chapter 9: Spotlighting the Seller (That's You!). Chapter 10: Writing the Boring Stuff: Assumptions, Fees, Schedules. PART III: Details, Details and Presentation! Chapter 11: Adding Crucial Small Parts to Complete Your Proposal. Chapter 12: Packaging and Presenting Your Proposal. Chapter 13: Using a Letter Proposal - When Shorter Is Smarter. PART IV: Getting It Right the First Time. Chapter 14: Teaming with Your Buyer to Design and Produce the Proposal. Chapter 15: Bringing Your Company Up to Proposal Speed. Chapter 16: Rating Your Proposal. PART V: Selling on the Inside: The Internal Sales Proposal. Chapter 17: Inside Job: Selling an Improvement Opportunity to Your Own Company. Chapter 18: Writing an Internal Sales Proposal. PART VI: The Part of Tens. Chapter 19: Ten Surefire Ways to Make Your Proposals Close More Deals. Chapter 20: Ten Things a Buyer Expects to See in Your Sales Proposal. Chapter 21: Ten Tips on Presenting Your Sales Proposal. PART VII: Appendixes. Appendix A: Resources in Books and on the Internet. Appendix B: About the CD. Index. Hungry Minds End--User License Agreement. Installation Instructions. Book Registration Information.
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About Robert F. Kantin

Bob Kantin, author of Strategic Proposals: Closing the Big Deal and other books, is principal of and has been a sales and marketing consultant for 10 years.
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