SEO Warrior

SEO Warrior

3.67 (71 ratings by Goodreads)
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Description

How can you make it easier for people to find your website? And how can you convert casual visitors into active users? SEO Warrior shows you how it's done through a collection of tried and true techniques, hacks, and best practices. Learn the nuts and bolts of search engine optimization (SEO) theory, the importance of keyword strategy, and how to avoid and remedy search engine traps. You'll also learn about search engine marketing (SEM) practices, such as Google AdWords, and how you can use social networking to increase your visibility. Ideal for web developers, savvy marketers, webmasters, and anyone else interested in SEO, this book serves not only as an SEO tutorial, but also as a reference for implementing effective SEO techniques. * Create compelling sites with SEO that can stand the test of time * Optimize your site for Google, Yahoo!, Microsoft's Bing, as well as search engines used in different parts of the world * Conduct keyword research to find the best terms to reach your audience--and the related terms they'll respond to * Learn what makes search engines tick by utilizing custom scripts * Analyze your site to see how it measures up to the competition
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Product details

  • Paperback | 496 pages
  • 178 x 233 x 25mm | 784g
  • Sebastopol, United States
  • English
  • 1, black & white illustrations
  • 059615707X
  • 9780596157074
  • 550,864

Table of contents

Inhaltsverzeichnis§Chapter 1 The Big Picture§SEO Benefits§SEO Challenges§The SEO Process§SEO Alternatives§Summary§Chapter 2 Search Engine Primer§Search Engines That Matter Today: Google§Types of Search Engines and Web Directories§Web Directories§Search Engine Anatomy§Search Engine Rankings§Summary§Chapter 3 Website Essentials§Domain Name Options§Hosting Options Custom Site Design or Third-Party Software§Website Usability§Website Accessibility§Summary§Chapter 4 Internal Ranking Factors§Analyzing SERPs§On-Page Ranking Factors§On-Site Ranking Factors§Putting It All Together§Summary§Chapter 5 External Ranking Factors§External Links§Broken Outbound Links§User Behavior Patterns§Website Performance and Website Age§Summary§Chapter 6 Web Stats Monitoring§Web Server Logs and Formats§Popular Web Stats Tools§Using WebLog Expert§Using AWStats§Using Webalizer§Tying Searches to Individual Web Pages§Web Spider Patterns§User Patterns§Filtering Specific Data§Summary§Chapter 7 Google Webmaster Tools and Google§Analytics§Google Webmaster Tools§Google Analytics§Summary§Chapter 8 Search Engine Traps§JavaScript Traps§Dynamic Widget Traps§HTML Traps§Website Performance Traps§Error Pages§Session IDs and URL Variables§Splash or Doorway Pages§Robots.txt§Summary§Chapter 9 Robots Exclusion Protocol§Understanding REP§More on robots.txt§Robots Meta Directives§The nofollow Link Attribute§Dealing with Rogue Spiders§Summary§Chapter 10 Sitemaps§Understanding Sitemaps§HTML Sitemaps§XML Sitemaps§Utilizing Other Sitemap Types§Summary§Chapter 11 Keyword Research§Keyword Strategy§Keywords and Language§Keyword Research Process§Summary§Chapter 12 Link Building§Precursors to Link Building§Elements of Link Building§Summary§Chapter 13 Competitor Research and Analysis§Finding Your Competition§Analyzing Your Competition§Competitor Tracking§Summary§Chapter 14 Content Considerations§Becoming a Resource§Content Duplication§Content Verticals§Summary§Chapter 15 Social Networking Phenomenon§Social Platforms and Communities§Social Media Strategy§Using Automation§Google and Social Media Sites§Real-Time Search§Summary§Chapter 16 Search Engine Marketing§The World of SEM§Google AdWords§Google AdSense§SEM and SEO Unison§Summary§Chapter 17 Search Engine Spam§Understanding Search Engine Spam§Summary§Chapter 18 Industry Buzz§Bing§SearchWiki§The nofollow Link Attribute§Finding the Buzz§Summary§Appendix Script Listings§§Appendix Ping Servers§Ping Server List§Appendix Programming Environment§Building Your Own Environment§Utilizing Distribution Packages§Colophon
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About John I. Jerkovic

John I. Jerkovic has been amused and fascinated by technology and the internet since its earliest days. He earned his degree in Computer and Electrical engineering from Ryerson Polytechnic University in addition to designations including: SCWCD, SCJP, PMP and etc. which have taken him to numerous cities and companies across both Canada and the United States. It was when creating an international web hosting business from scratch that he became fascinated by Search Engine technology with all its mysteries and nuances. At present, John lives in Toronto, Canada with his wife and three young children; and is working at Dundee Wealth Mutual Funds Co. Some of his latest projects include solution architecture and integration of Google's search appliances into existing enterprise Java EE and .Net applications.
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Rating details

71 ratings
3.67 out of 5 stars
5 24% (17)
4 35% (25)
3 27% (19)
2 13% (9)
1 1% (1)
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