Rural Tourism and Enterprise

Rural Tourism and Enterprise : Management, Marketing and Sustainability

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Marketing and management processes across industries can be very similar, but contexts vary where political intervention, public interest and local sustainability are involved. The rural business setting is especially intricate due to the assortment of different business opportunities, ranging from traditional agriculture, to tourism enterprise and even high-tech business. This important new textbook on the subject: - Examines key issues affecting rural enterprise and tourism - Explores the breadth of rural enterprise management and marketing across both developed and developing economies - Discusses strategies for business growth within a rural setting, such as knowledge development, proper planning and innovation - Uses a mix of case studies and theoretical content specifically selected to appeal to both student and practitioner readers Including pedagogical features and full colour throughout, this new textbook provides an engaging and thought-provoking resource for students and practitioners of tourism, rural business and related industries.
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Product details

  • Paperback | 284 pages
  • 189 x 246 x 18mm | 766g
  • Wallingford, United Kingdom
  • English
  • 1780647506
  • 9781780647500
  • 2,132,957

Table of contents

Introduction: (Ade Oriade and Peter Robinson)
Part 1: Management and marketing rural tourism and enterprise in developed economies
1: Rural enterprise business development: the developed world context (Peter Robinson & Alison Murray)
2: Selling to consumers (Sammy Li, Roya Rahimi & Nikolaos Stylos)
3: Sustainability, CSR and Ethics: Developed economies perspective (Caroline Wiscombe)
4: Community engagement and rural tourism enterprise (Peter Wiltshier)
5: Social enterprise and the rural landscape (Caroline Wiscombe, Liz Heyworth, Sandy Ryder, Lucy Maynard & Charles Dobson)
Part 2: Management and marketing rural tourism and enterprise: developing world context
6: The rural business environment in developing economies (Solomon Olorunfemi Olubiyo & Ade Oriade)
7: Marketing and Communications and Rural Business in developing countries (Abiodun Elijah Obayelu & Nikolaos Stylos)
8: Consumers and Rural Tourism in developing Economies (Vivienne Saverimuttu and Maria Estela Varua)
9: Sustainability and Ethics in rural business and tourism in the Developing World (Weng Marc Lim and Sine Heitman)
10: Community engagement, rural institutions and rural tourism business in developing countries (Anahita Malek, Fabio Carbone & Asia Alder)
Part 3: Strategies for rural business management and growth
11: Challenges and Strategies for rural business operations in developed and developing Economies (Ade Oriade and Peter Robinson)
12: Developing and Growing Knowledge within rural tourism enterprises (Tony Greenwood and Jo Tate)
13: Collaborate to Innovate: Challenges and Strategies for rural business to innovate (Ainurul Rosli, Jane Chang and Maria L. Granados)
14: Strategies for rural business growth (Crispin Dale, Neil Robinson and Mike Evans)
15: Opportunities for growth: The rural tourism policy and planning perspective (Caroline Wiscombe and Steve Gelder)
Conclusion: (Ade Oriade and Peter Robinson)
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About Ade Oriade

Ade Oriade (Edited By)
Dr Ade Oriade is Senior Lecturer in Tourism and Postgraduate Course Leader for MA International Hospitality Management and MA Event and Venue Management at the University of Wolverhampton. Ade teaches Tourism, Hospitality, and Research Methods modules in the Department of Marketing, Innovation, Leisure and Enterprise. Apart from academic roles, Ade has worked on a number of travel and tourism consultancy projects. His work continues to contribute to policy/decision making in the industry and socio-economic development of destinations. Ade holds a PhD in Tourism and Services Management. Ade is widely published in his research areas. His main research areas are in services management and marketing in tourism/hospitality/event and sustainable tourism development and planning.

Peter Robinson (Edited By)
Peter Robinson is Head of The Centre for Tourism and Hospitality Management and Leeds Beckett University, UK. Previously, he was Principal Lecturer and Head of the Leisure Department at the University of Wolverhampton, where his responsibilities extended to the management of The Arena Theatre, a university owned arts venue. Peter has a background working in tourism and events management in the public, private and voluntary sectors, and his research interests include tourism management, events management, event motivation and community-based and slow tourism. Peter has published a number of edited textbooks, including Operations Management for The Travel Industry (CAB International), Events Management (CAB International) and Research Themes for Tourism (CAB International), together with journal articles, industry publications and presentations at international research and industry conferences. Peter is the West Midlands Representative for the Tourism Management Institute, a member of the Executive Committee for the Association for Event Management Education and is a member of the Education and Training Committee for The Institute of Travel and Tourism.
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