The Routledge Handbook of Soft Power

The Routledge Handbook of Soft Power

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The Routledge Handbook of Soft Power is the first volume to offer a comprehensive and detailed picture of soft power and associated forms of public diplomacy. The terms soft power and public diplomacy have enormous currency in media and policy discourse, yet despite all the attention the terms remain conceptually ambiguous for analysts of international influence. The consequence is that the terms have survived as powerful, yet criticized, frames for influence.

Divided into two main parts, Part I outlines theoretical problems, methodological questions, the cultural imperative and the technological turn within the study of soft power and Part II focuses on bringing the theory into practice through detailed discussion of key case studies from across the Americas, Europe, the Middle East, Africa and Asia.

This innovative handbook provides a definitive resource for students and scholars seeking to familiarize themselves with cutting-edge debates and future research on soft power and will be of interest to those studying and researching in areas such as international relations, public diplomacy and international communication.
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Product details

  • Hardback | 488 pages
  • 171 x 248 x 33.02mm | 998g
  • London, United Kingdom
  • English
  • 15 Halftones, black and white; 21 Tables, black and white; 15 Illustrations, black and white
  • 1138945811
  • 9781138945814
  • 866,594

Table of contents

Part 1: Theoretical Perspectives

Section 1: Theoretical Considerations

Soft Power, Civic Virtue and World Politics (Overview) Naren Chitty

Alternatives to Soft Power: Influence in French and German External Cultural Action Robin Brown

A Critical Discourse Analysis of Soft Power Fei Jiang

Understanding Soft Power Through Public Diplomacy in Contrasting Polities Efe Sevin

Section 2: Methodological Problems

Measuring Soft Power (Overview) Li Ji

A Methodological Approach to Nation Branding: Measurement and Issues Elif Kahraman

Challenges of a big data approach in mapping soft power Richard Davis & Li Ji

Social Media and E-Diplomacy: Scanning Embassies on Weibo Ying Jiang

Section 3: The Cultural Imperative

Cultural Approaches to Soft Power (Overview) Jacob Udo-Udo Jacob

Soft Power and Cultural Industries: Cultural Policy and Inter-Asian Regional Flows in Hong Kong and Singapore Peichi Chung

The Cultural Imperative: News Production and Soft Power Saba Bebawi

Legal Diplomacy and the Possible Approach of China Zhipeng He

The Soft Power of Elephants John Simons

Section 4: The Technological Turn

Technologies of Influence: The Materiality of Soft Power in Public Diplomacy (Overview) Craig Hayden

Digital networks and Transformations in the International News Ecology: A Critique of
Agent-centred Approaches to Soft Power Marie Gillespie and Eva Nieto McAvoy

Social Media and Soft Power Politics in Africa: Lessons from Nigeria's #BringBackOurGirls and Kenya's #SomeoneTellCNN Matthew O. Adeiza and Philip N. Howard

Part 2: Case Studies

Section 5: Europe and the Americas

North America & Europe - The Soft Power Outliers (Overview) Katarzyna Pisarsk

Popular Culture, Banal Cosmopolitanisms and Hospitality: Notes for a Brazilian Soft Power
Yuji Gushiken, Quise Goncalves Brito &Tais Marie Ueta

International Challenges of Catalonia: Defining Its Public Diplomacy through Parliamentary Debates Xavier Ginesta, Mireia Canals & Jordi de San Eugenio

German Public Diplomacy: The Importance of Culture and Education Falk Hartig

Good Health is Above Wealth. Eurozone as a Patient in Eurocrisis Discourse Magdalena Bielenia-Grajewska

Of Extended Hands and Velvet Gloves: U.S.-Iran Metaphorical Wars Esmaeil Esfandiary

Section 6. Africa and the Middle East

Soft Power Mobilization in the Middle East and Africa. (Overview) Aziz Douai

When Soft Power Success and "Attractiveness" Cannot be Sustained : Zimbabwe and South Africa as Case Studies of the Limits of Soft Power Eric Louw

Nigeria, Public Diplomacy and Soft Power Tokunbo Ojo

Public Diplomacy and Soft Power in Algeria's Foreign Policy Laeed Zaghlami

Section 7: Central and South Asia

Central and South Asia: An Overview of Soft Power Prospective (Overview) Dalbir Ahlawat

Indigenizing Soft Power in Russia Yelena Osipova

Bollywood Enabling India as a Soft Power: A Critical Overview of Pros and Cons of PostCritical Assumptions CSHN Murthy

Seduced by Bhutan's Philosophy of Happiness Bunty Avieson & Kinley Tshering

India and China: Soft Power in an Asian Context Kishan S Rana

Section 8: North and South East Asia

An Overview of Soft Power in East and South East Asia Damien Spry

The Pivot Shift of Japan's Public Diplomacy Yasushi Watanabe

The Korean Wave as Soft Power Public Diplomacy Hun Shik Kim

Vietnamese Cultural Diplomacy: An Emerging Strategy Gary D. Rawnsley & Chi Ngac

Beyond the Boats: Constraints on Indonesian and Australian Soft Power Murray Green

Conclusion Naren Chitty
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About Naren Chitty

Naren Chitty is Inaugural Director of the Soft Power Analysis and Resource Centre and Foundation Chair in International Communication at Macquarie University, Australia.

Li Ji is a Lecturer in International Communication and a Researcher at the Soft Power Analysis and Resource Centre (SPARC) at Macquarie University, Australia.

Gary D. Rawnsley is Professor of Public Diplomacy in the Department of International Politics at Aberystwyth University, UK.

Craig Hayden is Chair of the Diplomatic Mastery Program at the Foreign Service Institute, US Department of State, USA.
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