Routledge Handbook of Political Advertising

Routledge Handbook of Political Advertising

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This Handbook provides the most comprehensive overview of the role of electoral advertising on television and new forms of advertising in countries from all parts of the world currently available. Thematic chapters address advertising effects, negative ads, the perspective of practitioners and gender role. Country chapters summarize research on issues including political and electoral systems; history of ads; the content of ads; reception and effects of ads; regulation of political advertising on television and the Internet; financing political advertising; and prospects for the future. The Handbook confirms that candidates spend the major part of their campaign budget on television advertising. The US enjoys a special situation with almost no restrictions on electoral advertising whereas other countries have regulation for the time, amount and sometimes even the content of electoral advertising or they do not allow television advertising at all. The role that television advertising plays in elections is dependent on the political, the electoral and the media context and can generally be regarded as a reflection of the political culture of a country. The Internet is relatively unregulated and is the channel of the future for political advertising in many countriesshow more

Product details

  • Hardback | 438 pages
  • 174 x 246 x 27.94mm | 884g
  • Taylor & Francis Ltd
  • London, United Kingdom
  • English
  • 21 black & white illustrations, 41 black & white tables, 3 black & white halftones, 18 black & white line drawings
  • 1138908304
  • 9781138908307

About Christina Holtz-Bacha

Christina Holtz-Bacha is Professor of Communication at Friedrich-Alexander University Erlangen-Nurnberg, Germany. She was a visiting scholar at the University of Minnesota in Minneapolis, a Research Fellow at the Shorenstein Center, Harvard University and a guest researcher at the University of Gothenburg, Sweden. She is presently the Chair of the Political Communication Research Section of IAMCR. Her research interests are political communication, media systems and media policy. Marion R. Just is Professor of Political Science at Wellesley College and an Associate of the Shorenstein Center on Media, Politics and Public Policy at Harvard's Kennedy School of Government. Her research in political science focuses on elections, politics and the media. She has published several co-authored books and articles in professional more

Review quote

'Holtz-Bacha and Just have compiled a comprehensive handbook on political advertising in many countries around the world. It has first-rate writers who concisely and effectively convey the latest in ad messaging and impact. If you want to know what works and why, this is the book for you. Both practitioners and researchers will benefit from this handbook.' - Darrell West, Vice President and Director - Governance Studies and Founding Director - Center for Technology Innovation, Brookings Institute, USAshow more

Table of contents

Table of Contents List of Tables List of Figures Contributors Part I: General Perspectives Chapter 1: Ample opportunities - mostly regulated. Political advertising across the world. Christina Holtz-Bacha Chapter 2: Modern Political Advertising and Persuasion Steve Jarding, Steve Bouchard & Justin Hartley Chapter 3: Methodological Approaches Michael W. Kearney & Mary C. Banwart Chapter 4: Gender and Political Advertising: Content and Effects Dianne Bystrom Chapter 5: Negative advertising Todd L. Belt Chapter 6: The Effects of Political Advertising Travis N. Ridout & Jenny L. Holland Part II: Airtime With No Charge For Electoral Advertising Chapter 7: Political Advertising in Argentina Martin D'Alessandro Chapter 8: Prime Time Electoral Propaganda: the Brazilian Model of Free Airtime Alessandra Alde & Felipe Borba Chapter 9: Political Advertising in Chile: State of play in a period of changes Alberto Pedro Lopez-Hermida Russo Chapter 10: The Role of Political Advertising in the Czech Republic Jan Jirak & Anna Matuskova Chapter 11: Political advertising in France: the story and effects of a slow liberalization Alexandre Borrell & Jamil Dakhlia Chapter 12: Does Political Advertising still have an impact on the Outcome of Election Campaigns? Political Advertising in Hungary Jolan Roka Chapter 13: Political advertising in Italy Edoardo Novelli Chapter 14: A String of Phenomena: A Meta-Ethnographic Synthesis of Qualitative Studies and Reviews of the Advertising Campaign of the 13th General Election in Malaysia Aida Mokhtar Chapter 15: The lousy avalanche: Political advertising in Mexico Julio Juarez-Gamiz & Marco Arellano-Toledo Chapter 16: Political Advertising in Turkey Baki Can Chapter 17: Political Advertising in Spain (1977-2015): From education to indirect effects Teresa Sadaba & Matias Jove Chapter 18: The Longest Running Series on Television: Party Political Broadcasting in Britain Simon Cross and Dominic Wring Part III: Purchase of Airtime for Electoral Advertising Chapter 19: Bulgaria: Election Advertising in mediatized politics Lilia Raycheva Chapter 20: Audio-visual political advertising in Finland Tom Moring Chapter 21: Media, Political Advertising and Election Campaigning in Russia Sergei A. Samoilenko & Elina Erzikova Chapter 22: Sweden: Ten years with television advertising Bengt Johansson Chapter 23: The Wild, Wild West: Political Advertising in the United States Marion Just & Ann Crigler Part IV: Airtime With No Charge And For Purchase Chapter 24: Political advertising in Australia: The dominance of television Rodney Smith & Stephen Mills Chapter 25: Political Advertising in Canada: Navigating the waters of free and fair elections Guy Lachapelle & Tristan Masson Chapter 26: Political Advertising in Colombia: Between the Narratives of War and Peace Miguel Garcia-Sanchez & Jair Alberto Arciniegas Chapter 27: A serious matter: Political advertising in Germany Christina Holtz-Bacha Chapter 28: Japanese Political Advertising in a Changing Media and Electoral Environment Jinah Lee Chapter 29: Political advertising in the Netherlands: (still) little ado about (almost) nothing Rens Vliegenthart & Sanne Kruikemeier Chapter 30: Towards Professionalization and Americanization: Audiovisual Political Advertising in Poland (1989-2015) Boguslawa Dobek-Ostrowska Chapter 31: The Rise of Television Advertising in a Traditional Campaign Environment: The Case of South Africa Robert Mattes & Ian Glenn Part V: Conclusion 32. Conclusion: Democracy and Political Advertising Marion Justshow more