The Role of Emotions in Preventative Health Communication

The Role of Emotions in Preventative Health Communication

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The Role of Emotions in Preventative Health Communication examines how discrete emotions evoked by preventative health media messages influence audience response. After introducing a theoretical foundation for emotions and health-related media effects research, Myrick identifies nine emotions-fear, guilt, anger, sadness, humor, pride, interest, hope, and elevation-and discusses the roles these emotions play in health campaigns, health journalism, health information seeking, and more

Product details

  • Hardback | 312 pages
  • 160 x 235 x 28mm | 594g
  • Lexington Books
  • Lanham, MD, United States
  • English
  • 0739191470
  • 9780739191477
  • 2,165,758

About Jessica Gall Myrick

Jessica Gall Myrick is assistant professor in the Media School at Indiana more

Review quote

Jessica Gall Myrick takes us on a useful tour of various emotions and deftly applies available research to understanding how people engage health-related messages. As a researcher herself, she is sensitive to the limitations of studies in this area and provides a broad overview that should be relevant for practitioners and researchers interested in preventative health behavior. -- Brian Southwell, University of North Carolina at Chapel Hill and Duke University, Author of Social Networks and Popular Understanding of Science and Health Research on emotion will be at the center of health communication scholarship for decades to come. This volume provides researchers with a lucid overview of the topic. It masterfully synthesizes past scholarship and outlines fascinating pathways for future research. -- Jakob Jensen, Huntsman Cancer Institute, University of Utahshow more

Table of contents

Introduction: Emotions and Preventative Health Communication Chapter 1: Theoretical Foundations Chapter 2: Fear Chapter 3: Guilt Chapter 4: Anger Chapter 5: Sadness Chapter 6: Humor Chapter 7: Pride Chapter 8: Interest Chapter 9: Hope Chapter 10: Elevation Chapter 11: Health Campaigns Chapter 12: Health Journalism Chapter 13: Health Information Seeking Chapter 14: eHealth Conclusion: Future Directions for Research on Emotions and Prevention-Focused Health Messagesshow more