The Rhetoric of Soft Power

The Rhetoric of Soft Power

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The Rhetoric of Soft Power: Public Diplomacy in Global Contexts provides a comparative assessment of public diplomacy and strategic communication initiatives, in order to portray how Joseph Nye's notion of "soft power" has translated into context-specific strategies of international influence. The book examines four cases - Japan, Venezuela, China, and the United States - to illuminate the particular significance of culture, foreign publics, and communication technologies for the foreign policy ambitions of each more

Product details

  • Electronic book text | 326 pages
  • Lexington Books
  • MD, United States
  • English
  • 0739142607
  • 9780739142608

About Craig Hayden

Craig Hayden is assistant professor of international communication at the School of International Service at American University. He has taught at the University of Virginia's Department of Media Studies and at the University of Southern California Annenberg School for Communication. Craig was named a Research Fellow at the USC Center on Public Diplomacy in 2009. He blogs at the International Media Argument Project ( more

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"Scholars and practitioners of public diplomacy are certain to benefit from this thoughtful examination of the articulation of soft power. Public diplomacy is driven in part by the quality of rhetoric that is presented to global publics, and Craig Hayden does a fine job of analyzing the significance of communication in this important element of nations' foreign policy."--Philip Seib, University of Southern California--Philip Seib, Professor of Journalism, Public Diplomacy, and International Relations, University of Southern Californiashow more

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