Review of Marketing Research

Review of Marketing Research

  • Electronic book text
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Description

The Review of Marketing Research annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians. Unlike other research publications in the field, MR publishes longer chapters that are not only theoretically rigirous, but also offer rich detail, including literature reviews, cutting-edge methodologies, empirical studies, emerging trends, international developments, guidelines for implementation, and suggestions for further theory development and testing.show more

Product details

  • Electronic book text
  • Taylor & Francis Inc
  • M.E. Sharpe
  • New York, United States
  • 0765621223
  • 9780765621221