Revenue Management

Revenue Management : Hard Core Tactics for Profit-making and Market Domination

  • Hardback
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In its most basic form, Revenue Management (RM) helps managers to focus on the buying behaviour of customers, enabling them to make adjustments in price and product availability to achieve significant revenue gains. This is a guide to implementing RM.
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Product details

  • Hardback | 288 pages
  • 160 x 234 x 28mm | 621.42g
  • Orion Business (an Imprint of The Orion Publishing Group Ltd )
  • London, United Kingdom
  • diagrams, charts
  • 0752809792
  • 9780752809793