Revenue Management

Revenue Management : Hard-Core Tactics for Market Domination

3.74 (74 ratings by Goodreads)
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In this eye-opening book, Robert G. Cross reminds us that cutting costs is not enough, and he shows how a powerful new strategy called Revenue Management can help any business dramatically improve its bottom line.Revenue Management - also known as RM - enhanced a company's performance through a combination of attitude, sophisticated technology, and state-of-the-art marketing techniques. Cross, whose consulting company has invigorated some of the world's largest airlines and hotel chains, draws on numerous case studies to present profit-making tactics that work in today's fast-moving marketplace. In describing how a one-chair barbershop, a regional opera company, and a medium-size airline all benefited enormously from the RM approach, he explains how no-tech, low-tech, and high-tech Revenue Management applications can revolutionize the way businesses make money.The RM-driven company has one overriding goal: to sell the right product to the right customer at the right time for the right price. Cross clearly explains the concepts at the heart of Revenue Management, exploding a number of existing myths about contemporary business strategy.
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Product details

  • Hardback | 276 pages
  • 154.94 x 236.22 x 30.48mm | 566.99g
  • Bantam USA
  • New York, United States
  • English
  • 0553067346
  • 9780553067347

Rating details

74 ratings
3.74 out of 5 stars
5 22% (16)
4 42% (31)
3 28% (21)
2 5% (4)
1 3% (2)
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