DISCOVER HOW ECONOMICS EXPLAINS SOME OF LIFE'S MOST PUZZLING PROBLEMS
Should we just leave everything to the market?
Why do we all save so little?
Do nice guys always finish last?
The Economic Naturalist is back with a whole batch of intriguing new questions and answers that reveal how we really behave when confronted with economic choices.
Through dozens of examples drawn from his newspaper column, Robert H Frank shows how our choices about everything from the birthday presents we buy to large-scale government policies all boil down to the same simple economic principles, often resulting in the same wasteful mistakes. He demonstrates why choices are always best made by carefully weighing the costs and benefits of competing options.
This is a fascinating and entertaining collection that reveals how the principles of economics have more bearing than ever on our bank balances and our personal happiness.
Praise for The Economic Naturalist
'Fascinating ... provides the answers to some of life's quirkiest conundrums' Daily Mail
'Can be returned to again and again like one of those all-you-can-eat buffets' New York Times
'Fascinating, mind-expanding, and lots of fun' Steven Pinker, author of Blank Slate
'Don't miss this addictive book' Tim Harford, author of The Undercover Economist and The Logic of Lifeshow more