Retail Marketing

Retail Marketing

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Description

Retail Marketing has been specifically written for tertiary students of retailing at either undergraduate or postgraduate level. The main aim of this textbook is to take students on an exciting and enjoyable journey through the major aspects of retail marketing in the Australian and New Zealand environments. It would also be suitable for business people anywhere in the supply chain who want to understand contemporary retailing theory and practice, and could also be an excellent resource for executive development programs.As the retailing world continues to change dramatically and irrevocably, the best way for retailers to succeed in such a turbulent context is to have sharper, more purposeful retail strategies underpinned by retailer branding and innovation.
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Product details

  • Paperback | 318 pages
  • 182.88 x 241.3 x 17.78mm | 598.74g
  • Tilde University Press
  • Prahan, VIC, Australia
  • English
  • New edition
  • New edition
  • 14 black & white illustrations
  • 0734610580
  • 9780734610584
  • 581,561

Table of contents

Part A - The Context of Retailing, Ch1 - An introduction to retailing, Ch 2 - Retail strategy, branding and innovation, Ch 3 - Market sensing and understanding, Part B - Designing the Retail Mix, Ch 4 - Merchandising, Ch 5 - Store design, Ch 6 - Location, Ch 7 - Retail promotion, Ch 8 - Retail pricing, Ch 9 - Retail selling and customer service, Part C - Implementation, Ch 10 - Retail operations, performance management and support systems, Part D - Retail Opportunities and Challenges, Ch 11 - Retail innovation and sustainable retailing
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About Dale Miller

Dr Dale Miller PhD Newcastle, MBA South Australia, B App Sc (OccThy) LaTrobe is one of Australia's leading retailing academics, particularly in retail innovation and branding, retail history and archival research. She lectures in retail branding and innovation, retail marketing, shopping mall marketing and management, e-retailing, and marketing channels and retail supply chains in the Department of Marketing, Griffith University in Queensland. Her research focuses on retail and distribution innovation and branding, cross-cultural retailing, branding communities and retail business history, and has been published in various international scholarly journals. Dale has authored and co-authored books, book chapters and case studies.
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