Retail Buying

Retail Buying

3.66 (6 ratings by Goodreads)
By (author)  , By (author) 

List price: US$84.80

Currently unavailable

Add to wishlist

AbeBooks may have this title (opens in new window).

Try AbeBooks

Description

For courses in Retail Buying, Retail Merchandising and Fashion Merchandising. Boasting three new chapters, the Seventh Edition offers students all the latest developments in retail buying to reflect the current market. Using a practical approach that emphasizes the major aspects of retail buying, this text provides the fundamental information new buyers need to accurately forecast and fulfill their customers' merchandise requirements. With a host of end-of-chapter materials, visual aids, and a Companion DVD, this book addresses topics such as the theoretical and practical background required for successful purchasing, as well as how buyers are now making use of the Internet for their purchasing needs.show more

Product details

  • Paperback | 448 pages
  • 148.6 x 214.1 x 18.5mm | 728g
  • Pearson Education Limited
  • Prentice-Hall
  • Harlow, United Kingdom
  • English
  • Revised
  • 7th Revised edition
  • 0131181289
  • 9780131181281

Table of contents

I. INTRODUCTION TO RETAIL BUYING. 1. The Buyer's Role. 2. Buying for Traditional Retail Organizations. 3. Buying for Discount Organizations. 4. Buying for Off-Price Operations. 5. Buying for Off-Site Operations. 6. The Market Specialists and How They Service Retailers. II. PLANNING THE PURCHASE. 7. Consumer Analysis. 8. What to Buy. 9. How Much to Buy. 10. Merchandise Sourcing and Timing the Purchase. III. MAKING THE PURCHASE. 11. Purchasing in the Domestic Marketplace. 12. Foreign-Market Purchasing. 13. Wholesale Purchasing on the Internet. 14. Negotiating the Purchase and Writing the Order. IV. ADDITIONAL BUYER RESPONSIBILITIES. 15. Merchandise Pricing. 16. The Development of Private Label Programs. 17. Disseminating Product Information to Retail Personnel. 18. The Buyer's Role in Planning Advertising, Special Events, and Visual Merchandising. Glossary.show more

Rating details

6 ratings
3.66 out of 5 stars
5 17% (1)
4 50% (3)
3 17% (1)
2 17% (1)
1 0% (0)
Book ratings by Goodreads
Goodreads is the world's largest site for readers with over 50 million reviews. We're featuring millions of their reader ratings on our book pages to help you find your new favourite book. Close X