Research Methods for Leisure and Tourism

Research Methods for Leisure and Tourism

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Now in its fourth edition, Research Methods for Leisure and Tourism has quickly become the ultimate reference text for both students undertaking academic research and practising managers. This book combines comprehensive coverage of a wide variety of qualitative and quantitative research methods with in-depth step-by step guidance through research software including Excel, SPSS and more

Product details

  • Paperback | 592 pages
  • 186 x 242 x 32mm | 1,419.74g
  • Pearson Education Limited
  • Harlow, United Kingdom
  • English
  • 4th edition
  • 0273717502
  • 9780273717508
  • 102,489

Table of contents

PART ONE - Preperation1. Introduction to research: what, why and who?2. Approaches to leisure, sport and tourism research3. Starting out - research plans and proposals4. Research ethics5. The range of research methods6. Reviewing the literaturePART TWO - Data Collection7. Secondary data sources8. Observation9. Qualitative data collection10. Questionnaires - surveys, design and coding11. Experimental methods12. The Case Study method13. SamplingPART THREE - Data Analysis14. Analysing secondary data15. Analysing qualitative data16. Survey analysis17. Statistical analysisPART FOUR - Communicating Results18. Preparing a research reportshow more

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12 ratings
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