Research Methods for Business Students

Research Methods for Business Students

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A comprehensive introduction to research methods in business for students planning or undertaking a dissertation or extensive research project in business and management. The sixth edition of Research Methods for Business Students brings the theory, philosophy and techniques of research to life and enables students to understand the practical relevance of the research methods. A highly accessible style and logical structure have made this the 'student choice' and run-away market leader. The book is written for students on undergraduate and postgraduate degree programmes in business, or business-related disciplines. The following online resources support the text: *For Students: self-assessment questions, glossary, revision "flashcards", tutorials for SPSS and NVivo, plus Smarter Online Searching Guide * For Instructors: teaching manual, powerpoint slides, testbankshow more

Product details

  • Paperback | 728 pages
  • 194 x 264 x 28mm | 1,319.95g
  • Pearson Education Limited
  • Harlow, United Kingdom
  • English
  • Revised
  • 6th Revised edition
  • col. Illustrations
  • 0273750755
  • 9780273750758
  • 65,982

Back cover copy

"Research Methods for Business Students" has guided hundreds of thousands of student researchers to success in their research proposals, projects and dissertations. So, if you're thinking . . . 'How do I choose my topic?' 'I'm confused by all these different philosophies' 'I've got my data; what do I write first?' . . . then, open this book to read: Regular checklists and Progressing your research project sections to give you step-by-step practical guidance on the process A glossary of clear definitions of over 400 research terms Cases and examples of student projects and academic research to show you how it s done Detailed chapters on choosing your topic, reviewing the literature, understanding philosophies, research design, access and ethics, data collection and analysis, and writing and presenting Don t forget to visit where you can get online tutorials on research software, such as SPSS and NVivo, and can search the internet more efficiently and effectively with our Smarter Online Searching guide! Start your project with confidence and complete it with success! Mark Saunders is Professor of Business Research Methods at The School of Management, University of Surrey. Philip Lewis and Adrian Thornhill are former principal lecturers, Gloucestershire Business School, University of Gloucestershire."show more

About Mark N. K. Saunders

Mark Saunders is Professor of Business Research Methods at School of Management, University of Surrey. Philip Lewis and Adrian Thornhill are former Principal Lecturers, Gloucestershire Business School, University of more

Table of contents

1 Business and management research, reflective diaries and the purpose of this book 2 Formulating and clarifying the research topic 3 Critically reviewing the literature 4 Understanding research philosophies and approaches 5 Formulating the research design 6 Negotiating access and research ethics 7 Selecting samples 8 Using secondary data 9 Collecting primary data through observation 10 Collecting primary data using semi-structured, in-depth and group interviews 11 Collecting primary data using questionnaires 12 Analysing quantitative data 13 Analysing qualitative data 14 Writing and presenting your project reportshow more

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125 ratings
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3 21% (26)
2 6% (7)
1 4% (5)
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