Research Methods for Business Students
A comprehensive introduction to research methods in business for students planning or undertaking a dissertation or extensive research project in business and management. The sixth edition of Research Methods for Business Students brings the theory, philosophy and techniques of research to life and enables students to understand the practical relevance of the research methods. A highly accessible style and logical structure have made this the Â student choiceÂ and run-away market leader.The book is written for students on undergraduate and postgraduate degree programmes in business, or business-related disciplines.The following online resources support the text:For Students: self-assessment questions, glossary, revision Â flashcardsÂ , tutorials for SPSS and NVivo, plus Smarter Online Searching Guide For Instructors: teaching manual, powerpoint slides, testbank
- Paperback | 728 pages
- 194 x 264 x 28mm | 1,319.95g
- 05 Jul 2013
- Pearson Education Limited
- FINANCIAL TIMES PRENTICE HALL
- Harlow, United Kingdom
- 6th edition
- Farb. Fotos, Abbildungen, Grafiken, Tabellen
Back cover copy
"Research Methods for Business Students" has guided hundreds of thousands of student researchers to success in their research proposals, projects and dissertations. So, if you're thinking . . . 'How do I choose my topic?' 'I'm confused by all these different philosophies' 'I've got my data; what do I write first?' . . . then, open this book to read: Regular checklists and Progressing your research project sections to give you step-by-step practical guidance on the process A glossary of clear definitions of over 400 research terms Cases and examples of student projects and academic research to show you how it s done Detailed chapters on choosing your topic, reviewing the literature, understanding philosophies, research design, access and ethics, data collection and analysis, and writing and presenting Don t forget to visit www.pearsoned.co.uk/saunders where you can get online tutorials on research software, such as SPSS and NVivo, and can search the internet more efficiently and effectively with our Smarter Online Searching guide! Start your project with confidence and complete it with success! Mark Saunders is Professor of Business Research Methods at The School of Management, University of Surrey. Philip Lewis and Adrian Thornhill are former principal lecturers, Gloucestershire Business School, University of Gloucestershire."
About Mark N. K. Saunders
Mark Saunders is Professor of Business Research Methods at School of Management, University of Surrey. Philip Lewis and Adrian Thornhill are former Principal Lecturers, Gloucestershire Business School, University of Gloucestershire.
Table of contents
1 Business and management research, reflective diaries and the purpose of this book2 Formulating and clarifying the research topic3 Critically reviewing the literature4 Understanding research philosophies and approaches5 Formulating the research design6 Negotiating access and research ethics7 Selecting samples8 Using secondary data9 Collecting primary data through observation10 Collecting primary data using semi-structured, in-depth and group interviews11 Collecting primary data using questionnaires12 Analysing quantitative data13 Analysing qualitative data14 Writing and presenting your project report