Reputation Management for New Ventures

Reputation Management for New Ventures

  • Hardback
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Description

Start-up companies continue to proliferate at near record levels, despite the post April 2000 dot.com implosion. Start-ups have many unique problems that must be solved-and solved quickly since the difference between success and failure is so thin. This book looks at the early branding and positive reputation building issues and strategies unique to the start-up.show more

Product details

  • Hardback | 256 pages
  • 152 x 229mm
  • Pearson Education (US)
  • FINANCIAL TIMES PRENTICE HALL
  • Upper Saddle River, United States
  • 0130421626
  • 9780130421623