Reputation Management for New Ventures

Reputation Management for New Ventures

  • Hardback
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Start-up companies continue to proliferate at near record levels, despite the post April 2000 implosion. Start-ups have many unique problems that must be solved-and solved quickly since the difference between success and failure is so thin. This book looks at the early branding and positive reputation building issues and strategies unique to the start-up.
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Product details

  • Hardback | 256 pages
  • 152 x 229mm
  • Upper Saddle River, United States
  • 0130421626
  • 9780130421623