The Reluctant Press Lord

The Reluctant Press Lord : Esmond Rothermere and the "Daily Mail"

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This second volume tracing the history of the Daily Mail follows the fortunes of the paper after the second Lord Rothermere took over from his fascist father. In 1940, at the time of Lord Rothermere's inheritance, rationing had reduced production to eight pages an issue, the shadow of his father's flirtation with fascism hung over the paper, and Beaverbrook's "Daily Express" was leaping ahead in circulation. These were trying times, but the paper managed to survive the war despite - ironically - having several printing plants bombed by the Nazis. Its post-war fortunes were hampered by increasing interference from Rothermere's second wife, coupled with a succession of poorly-chosen editors. The author recounts all of this and more, in a biography of a press baron that is as much a story about the newspaper he led.
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Product details

  • Paperback | 256 pages
  • 132 x 198mm | 489g
  • Weidenfeld & Nicolson History
  • London, United Kingdom
  • English
  • New edition
  • New edition
  • 20pp b&w photographs
  • 075380753X
  • 9780753807538

About S.J. Taylor

S [Sally] J Taylor has a PhD in Media Law and holds fellowships at both Illinois and the National Endowment of the Humanities in Washington DC. She has lived and worked in North London for 15 years and is the author of five previous books.
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