Reinventing You : Define Your Brand, Imagine Your Future
A step-by-step guide to reinventing you Are you where you want to be professionally? Whether you want to advance faster at your present company, change jobs, or make the jump to a new field entirely, the goal is clear: to build a career that thrives on your unique passions and talents. But to achieve this in today's competitive job market, it's almost certain that at some point you'll need to reinvent yourself professionally. Consider this book your road map for the next phase of your career journey. In Reinventing You, branding expert Dorie Clark provides a step-by-step guide to help you assess your unique strengths, develop a compelling personal brand, and ensure that others recognize the powerful contribution you can make. Mixing personal stories with engaging interviews and examples from well-known personalities--Mark Zuckerberg, Al Gore, Tim Ferriss, Seth Godin, and others--Reinventing You shows how to think big about your professional goals, take control of your career, build a reputation that opens doors for you, and finally live the life you want.
- Hardback | 240 pages
- 147.32 x 210.82 x 27.94mm | 362.87g
- 04 Sep 2013
- Harvard Business Review Press
- United States
About Dorie Clark
Dorie Clark is a marketing strategy consultant and frequent contributor to Harvard Business Review and Forbes. Recognized as a branding expert by the Associated Press, Clark has worked with a diverse range of clients, including Google, the Ford Foundation, Yale University, the Mount Sinai Medical Center, and the National Park Service. A former presidential campaign spokeswoman, Clark is Adjunct Professor of Business Administration at Duke University's Fuqua School of Business. She has taught marketing and communications at Tufts University, Suffolk University, Emerson College, and Smith College Executive Education and has guest lectured at universities including Harvard, Georgetown, and the University of Michigan. She is quoted frequently in the international media, including NPR, the BBC, and U.S. News & World Report. She is also a columnist for Mint, India's second-largest business newspaper.
"The book is a lively read, interspersed with stories and interviews with well-known personalities like Al Gore, Seth Godin and Mark Zuckerberg" -- The Economic Times "Clark proposes a systematic approach to developing your personal brand." -- The Huffington Post "In an increasingly non-linear world, everyone has to reinvent themselves at least once in a major way. Dorie Clark's advice is both brilliant and thorough for those seeking to combine meaning and success today's disrupted world." -- Peter Sims, author of Little Bets: How Breakthrough Ideas Emerge from Small Discoveries and co-author of the bestselling True North: Discover Your Authentic Self "First time author, Dorie Clark has hit the ball out of the park with her new book, Reinventing You. So much so, that I couldn't help but send off several e-mails to friends who are a bit lost these days suggesting that they immediately download this book. Actually this book is a great reminder of how we can be anyone we want to be if we are willing to put in the work to make it so." -- Forbes.com "it's a relevant book for anyone interested in personal branding success." -- Personal Branding Blog (personalbrandingblog.com) "a valuable guide for anyone seeking to move up in an organization or for charting an entirely new direction." -- Fort Worth Star-Telegram "If you are in the process of reinventing yourself or feel you need to do something to make yourself stand out, this book is a vital guide well worth picking up and following." -- Small Business Trends (smallbiztrends.com) "Reinventing You will help you map your path and arrive to a newly-defined you with the skills and image to make your new career a success." -- 800 CEO READ ADVANCE PRAISE for Reinventing You: Len Schlesinger, President, Babson College; former Vice Chairman and COO, Limited Brands; coauthor, Just Start: Take Action, Embrace Uncertainty, Create the Future-- "Be forewarned ... you need this book! The good news is that you will love it and can make it the foundation of the next steps of your career and your life." Bo Burlingham, author, Small Giants: Companies That Choose to Be Great Instead of Big; Editor at Large, Inc. magazine-- "At a time when social media have made it more important than ever to manage your reputation wisely, Dorie Clark has put together an essential--and eminently readable--guide to doing just that." Gary Hirshberg, cofounder and Chairman, Stonyfield Farm, Inc.-- "During my twenty-nine years as CEO, some of my very best hires were people who had reinvented themselves. In this terrific book, Dorie Clark shows how reinvention can be achieved systematically. You will learn how to define the value you bring, as well as how to cultivate and communicate that value to others." Robert Reich, former US Secretary of Labor-- Dorie Clark has important advice for people navigating the turbulent waters of jobs and careers. We're all in the same fix together--but today everyone's a free agent, promoting and selling themselves. This book explains why that's necessary and how to do it effectively." Amy C. Edmondson, Novartis Professor of Leadership and Management, Harvard Business School; author, Teaming: How Organizations Learn, Innovate, and Compete in the Knowledge Economy-- "Insightful and practical, Reinventing You is a modern-day guide to self-discovery in pursuit of career satisfaction and success. Full of illuminating case studies and anecdotes, the book provides valuable advice for anyone just starting out in the workforce, as well as for those in mid-career seeking to build or enhance their reputations or to change direction." Cathy Benko, Vice Chairman, Deloitte LLP; best-selling author, The Corporate Lattice: Achieving High Performance in the Changing World of Work-- "As the corporate ladder morphs into a corporate lattice, where there is no single climb toward career success but rather a multiplicity of ways to grow, personal branding becomes your calling card. Reinventing You presents effective ways to help you develop your brand proposition." Meg Cadoux Hirshberg, author, For Better or For Work: A Survival Guide for Entrepreneurs and Their Families-- "The days of reliable, lifelong careers--complete with pension and gold watch--are over. With Dorie Clark's clear, practical, step-by-step approach to reinvention, the reader comes to see this fact not as daunting, but rife with opportunity and possibility. Enriched with riveting examples from the worlds of business, politics, and nonprofits, this indispensable guide will help you take control of and shape your professional life." Robert Cialdini, author, Influence: The Psychology of Persuasion-- "Necessity may still be the mother of invention, but today's relentlessly changing world necessitates reinvention, sometimes sequential reinvention. I can think of no better guide through that daunting process than Dorie Clark's wonderfully readable and informative book." Chip Conley, author, Emotional Equations: Simple Truths for Creating Happiness + Success; founder, Joie de Vivre Hospitality, Inc.-- Reinventing You is a must-read for anyone who wants to expand their career horizons and become more authentic--in work and in life." David Galenson, Professor of Economics, University of Chicago-- "If you are looking for a new job, or even thinking of looking for one, read Reinventing You. Dorie Clark's career advice is intelligent and practical, and her book is not only useful but also enjoyable to read."