Real Apprentice

Real Apprentice

  • Paperback
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Description

The second series of "The Apprentice" was a massive hit, scoring the highest-ever audience ratings for BBC2. In the process, it turned the people's choice candidate, Ruth Badger, into a media star and a household name. How did she arrive at this point? A born saleswoman, at the age of six Ruth began selling erasers in her Wolverhampton school playground. By her mid-twenties, she was earning a salary of over GBP 100,000 and had an enviable lifestyle. But for this determined, motivated woman, it was not enough. To the shock of her colleagues she quit, moved to London and took part in the longest and most gruelling job interview anyone could face: she fought for twelve weeks to become Sir Alan Sugar's apprentice. He was a man Ruth idolised because, like her, he was a working-class self-made success story. And she very nearly won. "The Real Apprentice" combines a unique insight into the cut-throat world of business plus the behind-the-scenes story of TV's most addictive reality show.
Ruth will chart her meteoric rise to the top, divulge her own inspiring business advice and no-frills management strategies - all told in her inimitable, no-nonsense manner, and will reveal the real reason she didn't win the apprenticeship.
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Product details

  • Paperback
  • 153 x 234mm
  • Bloomsbury Publishing PLC
  • London, United Kingdom
  • 0747590168
  • 9780747590163

About Ruth Badger

Ruth Badger lives in Wolverhampton and has set up Ruth Badger Consultancy Ltd.
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Review quote

"'I have no doubt Ruth will be a millionaire within a year' Sir Alan Sugar 'Ruth Badger is a walking hand grenade of self-made savvy and business common sense' Guardian 'The best thing on television this year' The Sun 'Compelling' Financial Times"
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