Readings In Mass Communications

Readings In Mass Communications : Media Literacy and Culture

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This reader is designed to supplement any core textbook in "Introduction to Mass Communication". The goal of the reader is to help students think more critically about the media. By drawing from a wide variety of sources and political and cultural viewpoints, this collection is predicated on the fact that students learn about the media mainly through the media - by reading or hearing about media in media publications or broadcasts. These articles are drawn mostly from popular and alternative media and take a hard and critical look at the political and social forces that drive media decision making.
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Product details

  • Paperback | 352 pages
  • 157.5 x 231.1 x 15.2mm | 476.28g
  • Mayfield Publishing Co ,U.S.
  • United States
  • English, Multiple languages
  • Revised
  • 2nd Revised edition
  • 076742476X
  • 9780767424769

Table of contents

Chapter 1. MASS COMMUNICATION, CULTURE, AND MASS MEDIA1. The Cultural Environment Movement, "The People's Communication Charter" 2. George Gerbner, "The Stories We Tell"3. *Naomi Klein, "New Branded World" Chapter 2. MEDIA LITERACY AND CULTURE 4. *W. James Potter, "Media Literacy Quiz" 5. *Rachel Taylor, "Media 101"6. John Seabrook, "The Big Sellout: Is Creative Independence a Luxury We Can No Longer Afford?"Chapter 3. THE INTERNET AND THE WORLD WIDE WEB: CHANGING THE PARADIGM7. *Robert Wright, "Will We Ever Log Off?" 8. *Simpson Garfinkel, "Privacy and the New Technology"Chapter 4. BOOKS9. *James Surowiecki, "Books Will Endure, but Will Publishers?10. *Doreen Carvajal, "Series Kicks Off Spell of Zeal for Reading"11. *Richard Scheinin, "Trouble with Harry?"12. Mark Crispin Miller, "The Crushing Power of Big Publishing"13. Bridget Kinsella, "The Oprah Effect: How TV's Premier Talk Show Host Puts Books over the Top"Chapter 5. NEWSPAPERS14. Katherine Fulton, "A Tour of Our Uncertain Future"15. *Sharyn Wizda, "Consider the Alternative"16. *Paul Kunkel, "News Flash"17. *Matt Villano, "Hispanic Media Flourishes"Chapter 6. MAGAZINES18. Neva Chonin, "Girl Wide Web"19. Lorraine Calvacca, "The Color of Money," Part I 20. Jenna Schnuer, "The Color of Money," Part II 21. *Nicholas Stein, "Slate vs. Salon" 22. *James Poniewozik, "Writing by Numbers"Chapter 7. FILM 23. *Edward Guthmann, "Shorts Find an Audience"24. *Mick LaSalle, "A New Angle on Movie Going"25. *Edward Guthmann, "Studios Busy Creating Web Buzz" 26. *Malcolm Gladwell, "The Science of the Sleeper"Chapter 8. RADIO AND SOUND RECORDING27. Charisse Jones, "Radio Activity"28. *Rifka Rosenwein, "Trafficking in News" 29. *Bill McKibben, "The World Streaming In" 30. *Siva Vaidhyanathan, "MP3: It's Only Rock and Roll and the Kids Are All Right"Chapter 9. TELEVISION31. Paul Espinosa, "The Rich Tapestry of Hispanic America Is Virtually Invisible on Commercial Television" 32. *Elaine Outler, Ron Baker, and Tracy Barr, "DTV--What It Is and What It Means to You" 33. *James Poniewozik, "Will Smellovision Replace Television?" 34. *Erick Schonfeld, "Don't Just Sit There, Do Something"Chapter 10. PUBLIC RELATIONS 35. Stuart Ewen, "PR! A Social History of Spin"36. *Frank Houston, "Covering the Climate: Beware of False Conflict"37. Warren Buffett, "Smokers' Hacks"38. Linda P. Morton, "Targeting Minority Publics"Chapter 11. ADVERTISING 39. Carey Goldberg, "'Buy Nothings' Discover a Cure for Af uenza" 40. *Leslie Savan, "Truth in Advertising" 41. *G. Beato, "Bringing Things into Focus"42. Tom Englehardt, "Saturday Morning Fever: The Hardsell Takeover of Kids TV"Chapter 12. THEORIES OF MASS COMMUNICATION 43. Joshua Meyrowitz, "Shifting Worlds of Strangers: Medium Theory and Changes in 'Them' Versus 'Us'"44. *Andrew Kohut, "Self Censorship: Counting the Ways" 45. *Seth Ackerman, "PSYOPS in the Newsroom"Chapter 13. MASS COMMUNICATION RESEARCH AND EFFECTS46. bell hooks, "All Quiet on the Feminist Front"47. *Bill McConnell, "Non-Violent TV"48. *John Leo, "Fu Manchu on Naboo"49. *Paul Taylor, "Stumped Speech"Chapter 14. MEDIA REGULATION, FREEDOM, AND ETHICS50. *Jim Boothroyd, "Death of the Regulator" 51. *David Noack, "Source of Trouble"52. *Jonathan G. S. Koppell, "No 'There'"53. *Joanne Jacobs, "Drug Office Sneaks Message into Prime Time"Chapter 15. GLOBAL MEDIA 54. *Robert W. McChesney, "The New Global Media"55. *Mark Fitzgerald, "S.O.S. for Latin Press"56. *Margaret Juhae Lee, "Seoul's Celluloid Soul"57. *Geneive Abdo, "Publish, Then Perish"58. Kevin Cullen, "At 75, Voice of Britain Has a New Accent"59. *Daniel Radosh, "Why American Kids Don't Consider Harry Potter an Insufferable Prig"CreditsIndex*Indicates articles new to this editionKevin Cullen, "At 75, Voice of Britain Has a New Accent"*Daniel Radosh, "Why American Kids Don't Consider Harry Potter an Insufferable Prig"CreditsIndex*Indicates articles new to this edition
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