Reading Women's Magazines

Reading Women's Magazines : An Analysis of Everyday Media Use

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Almost everyone has an opinion about women's magazines. But what do readers think? Why do they read them, how do they read them and what role do they play in their lives? In this study, the author examines womens' magazines through the eyes of their readers. She explores the ways in which individuals use media products in their daily lives, as well as the interpretive repertoires they employ in order to make sense of media texts. Drawing on extensive interviews with readers (both women and men), Hermes shows that, for many readers, women's magazines are a genre that helps pass empty time, that are easily put aside when other things need to be done and that sometimes offer stories or information that may strengthen the reader for a while. Readers are, on occasion, empowered by magazines, which may provide them with the opportunity to imagine "perfect selves". While based on original ethnographic research, this book also covers a broad spectrum from "Woman", "Woman's Own" and "Cosmopolitan", to feminist magazines and gossip magazines.
The book provides both a detailed analysis of a particular media genre and an introduction to the role of media products in day-to-day lives of individuals.
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Product details

  • Hardback | 200 pages
  • 152 x 229 x 25.4mm | 498.95g
  • Oxford, United Kingdom
  • English
  • tables, bibliography, index
  • 0745612709
  • 9780745612706

Table of contents

Everyday media use; easily put down - how women and men read women's magazines; portrait of two readers; reading a feminist magazine - fantasizing the female homo universalis; reading gossip magazines - the imagined communities of "gossip" and "camp".
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