Re-Imagining Development Communication in Africa

Re-Imagining Development Communication in Africa

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This book takes a new look at development communication in Africa from the perspective of experienced scholars and practitioners. The book is organized into three sections or parts, the first focusing on the past and the history of development communication scholarship; the second analyzes theoretical issues, and finally a third section that looks at country more

Product details

  • Hardback | 268 pages
  • 157.48 x 231.14 x 27.94mm | 544.31g
  • Lexington Books
  • Lanham, MD, United States
  • English
  • 8 tables
  • 0739176145
  • 9780739176146

Review quote

The book is an interesting and important addition to the growing body of work on development communication in Africa. Its uniqueness is in the wide range of topics that touch on the historical evolution, extant theories, and case studies of communication in the service of development. Students and practitioners will find this a useful resource for advancing research and practice. -- Charles Okigbo, North Dakota State Universityshow more

About Chuka Onwumechili

Dr. Chuka Onwumechili is professor of Communications serving as Interim Dean for the School of Communications at Howard University in Washington, DC. He is an accomplished scholar with several books and peer-reviewed journal articles. His work has involved development communication particularly in the area of telecommunications. Among his several published works are issues dealing with universal access and building critical mass. He once served as Vice President for the Digital Bridge Institute (DBI) in Nigeria where his charge included developing labor for the growing telecommunications industry in the country. Dr. Ikechukwu Ndolo is an experienced scholar in the area of development communication and has consulted with both the British Department for International Development (DFID) and United Nations Children's Fund (UNICEF) in Nigeria. In 2009, he worked with DFID in helping to strengthen the Nigerian Bureau for Public Reform's capacity to disseminate public sector reform messages. Dr. Ndolo who currently heads the Department of Mass Communication at the University of Nigeria in Nsukka, Nigeria is widely published. Additionally, he has also developed audio productions mostly in the area of development. Among these are his audio productions sponsored by UNICEF in the areas of immunization, breastfeeding mothers, and compliance with prescription of health workers, among more

Table of contents

Part 1: Reviewing Past Frameworks and Today's Discourse Chapter 1: Transcultural Social Change and Development: A Critical Review of Paradigm Shifts Daniel Awodiya Chapter 2: Africa, Development and Communication: The Day After Chuka Onwumechili and Ikechukwu Ndolo Chapter 3: Speaking of African Women's Agency, Activism and Complementary Gender Roles: A Look at African Feminism Annie Duru Chapter 4: Going Back to Basics: Shifting Research Focus to Indigenous Knowledge Systems and their Role in Development Matt Mogekwu Part 2: Theorizing & Expanding the Realm Chapter 5: Another View: Theorizing Development Media Chuka Onwumechili and Ritchard M'Bayo Chapter 6: The Theory of Communicative Action for Population-Communication Management in Sub-Saharan Africa: Argumentative Speech in Nigeria Cornelius Pratt and Thomas Jacobson Chapter 7: Development Media: Challenges and Attempts Genet Lakew Chapter 8: Issues and Perspectives on Community Engagement For Behavior and Social Change Ikechukwu Ndolo and Hilary Ozoh Part 3: Country Cases Chapter 9: Health Communication and Nigeria: Sickle Cell Anaemia in Nollywood Tokunbo Ojo and Jan Servaes Chapter 10: Moving the Signpost in Cameroon? Resolving Inter-Village Rivalry through a Form of Communication Kehbuma Langmia Chapter 11: Communicating Peace: Women Transcend Cultural Cultural Boundaries in Post-Genocide Rwanda Eddah Mutua and Ayantu Tibeso Chapter 12: Coding for Development in the Silicon Savannah: The Emerging Role of Digital Technology in Kenya George Gathigi and Ernest Waititu Chapter 13: Sustainable Development and Rural Access to Telecommunications in Nigeria Chukwudiebube Bede Opatashow more