Rationality for Mortals

Rationality for Mortals : How People Cope with Uncertainty

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Gerd Gigerenzer's influential work examines the rationality of individuals not from the perspective of logic or probability, but from the point of view of adaptation to the real world of human behavior and interaction with the environment. Seen from this perspective, human behavior is more rational than it might otherwise appear. This work is extremely influential and has spawned an entire research program. This volume (which follows on a previous collection, Adaptive Thinking, also published by OUP) collects his most recent articles, looking at how people use "fast and frugal heuristics" to calculate probability and risk and make decisions. It includes a newly writen, substantial introduction, and the articles have been revised and updated where appropriate. This volume should appeal, like the earlier volumes, to a broad mixture of cognitive psychologists, philosophers, economists, and others who study decision making.
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Product details

  • Hardback | 256 pages
  • 162.56 x 236.22 x 25.4mm | 521.63g
  • New York, United States
  • English
  • New
  • figures and tables
  • 0195328981
  • 9780195328981
  • 948,014

Table of contents

Preface ; 1. Bounded and Rational ; 2. Fast and Frugal heuristics ; 3. Rules of Thumb in Animals and Humans ; 4. I Think, Therefore I Err ; 5. Striking a Blow for Sanity in Theories of Rationality ; 6. Out of the Frying Pan Into the Fire ; 7. What's in a Sample? A Manual for Building Cognitive Theories ; 8. "A 30% Chance of Rain Tomorrow" ; 9. Simple Tools for Understanding Risks: From Innumeracy to Insight ; 10. The Evolution of Statistical Thinking ; 11. Mindless Statistics ; 12. Children Can Solve Bayesian Problems ; 13. In the year 2054" Innumeracy Defeated ; References ; Subject Index ; Name index
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Review quote

This book should be read bu all scientists interested in understanding human behaviour on decision making, or in knowing the limites of human inference under uncertainty in order to provide statistical information in an understandable manner. * Marta Posada, Journal of Artificial Societies and Social Simulation *
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About Gerd Gigerenzer

Gerd Gigerenzer is Director of the Center for Adaptive Behavior and Cognition, Max Planck Institute for Human Development
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Rating details

27 ratings
4.14 out of 5 stars
5 22% (6)
4 70% (19)
3 7% (2)
2 0% (0)
1 0% (0)
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