Rapport Du Comite Consultatif; Report of the Advisory Committee Volume 9

Rapport Du Comite Consultatif; Report of the Advisory Committee Volume 9

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This historic book may have numerous typos and missing text. Purchasers can usually download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1921 edition. Excerpt: ...of doing so until we in the utility business see to it that he gets information about our business that is really interesting to him and his readers. It is not to be expected that the local utility manager can provide this interesting information on the fundamental economies of the utility industry In its various branches, publication of which is our ultimate object. The industry itself and its various branches can and should provide the information. This should be done on an organized and consistent basis and the informational material collected, compiled or prepared should be made available to every kind of publication. But results will be immensely enhanced if the organized, educational publicity effort has the cooperation of the local utility manager, as suggested, in his home town. Have Been Put to Test These observations on the usefulness of publicity in the public utility industry, and on ways and means of getting it, are not carelessly coined phrasings of closet theories. On the contrary, they are the product of hard experience. Their practicality is represented in the work of the Illinois Committee on Public Utility Information (and eight or ten similar enterprises in neighboring states) which is from first to last built upon the principles roughly sketched in the foregoing. The Illinois Committee has been at work now about a year and a half. It sends out regularly informational matter ready for use in the newspapers, which some of the keenest, practical utility men in Illinois think is all helpful material, and from 250 to 300 newspaper columns of this matter are used every month in the newspapers of that one state. As a by-product of the newspaper publicity work, pamphlets on various phases of the utility industry have been...show more

Product details

  • Paperback | 606 pages
  • 189 x 246 x 31mm | 1,066g
  • Rarebooksclub.com
  • United States
  • English
  • black & white illustrations
  • 1236845684
  • 9781236845689