Questioning Globalization : The Culture of Capital
The term globalization is widely used. But what does it actually mean? This work approaches the term "globalization" from a cultural perspective, rather than from a solely political or economic one. Beginning with a critique of existing globalization theory, this work focuses on the development of the culture of capital and the commodification of culture itself. It investigates the development of culture since World War II, and looks at how the culture industry has created new products and shaped the market. It also examines the tension between the local and the global, focusing in particular on transnational media control/ownership, and at the ways in which global media promote a predominantly Western consumerist ideology.
- Hardback | 224 pages
- 135 x 215mm
- 01 Jan 2008
- PLUTO PRESS
- London, United Kingdom
- notes, references, bibliography, index
Table of contents
Part I: Globalisation, Theory and Practice 1 A Critique of Globalisation Theory 2 Cultural Industry 3 Commodification of Culture Part II: Globalisation in Action 4 The Actual Process of Globalisation 5 The Local in the Global 6 Manipulation versus Market Innovation Part III: Globalisation for Whom? 7 The Moral Gap 8 Cultural Equilibrium in the Global Context 9 Globalisation for the 21st Century Notes and References Bibliography Index
About Ali Mohammadi
Ali Mohammadi is at the Centre for Research in International Communication and Culture at Nottingham Trent University. He is the author of numerous books and articles on aspects of communication and globalization, including Questioning the Media (Sage), now firmly established as a standard textbook in media and communication studies. He has taught at universities in the UK, the US and Iran.