Quest for Loyalty

Quest for Loyalty : Creating Value Through Partnership

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Description

This collection of articles and interviews from the "Harvard Business Review", should help business leaders understand, integrate and manage the various dimensions of loyalty in their compaines. The book also features contributions from authors such as Hamel, Prahalad, Porter, Handy and Drucker. It demonstrates a need for understanding loyalty from customers, investors, employees and strategists.
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Product details

  • Hardback | 352 pages
  • 163.6 x 240.8 x 28.7mm | 630.5g
  • United States
  • English
  • 0875847455
  • 9780875847450

Table of contents

Setting the stage; employer/employee loyalty; investor loyalty; customer loyalty; tools for building customer loyalty.
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