Quest for Loyalty

Quest for Loyalty : Creating Value Through Partnership

4 (2 ratings by Goodreads)
Foreword by  , Edited by 

List price: US$29.95

Currently unavailable

Add to wishlist

AbeBooks may have this title (opens in new window).

Try AbeBooks


This collection of articles and interviews from the "Harvard Business Review", should help business leaders understand, integrate and manage the various dimensions of loyalty in their compaines. The book also features contributions from authors such as Hamel, Prahalad, Porter, Handy and Drucker. It demonstrates a need for understanding loyalty from customers, investors, employees and strategists.
show more

Product details

  • Hardback | 352 pages
  • 163.6 x 240.8 x 28.7mm | 630.5g
  • United States
  • English
  • 0875847455
  • 9780875847450

Table of contents

Setting the stage; employer/employee loyalty; investor loyalty; customer loyalty; tools for building customer loyalty.
show more

Rating details

2 ratings
4 out of 5 stars
5 50% (1)
4 0% (0)
3 50% (1)
2 0% (0)
1 0% (0)
Book ratings by Goodreads
Goodreads is the world's largest site for readers with over 50 million reviews. We're featuring millions of their reader ratings on our book pages to help you find your new favourite book. Close X