Quantitative Research Methods for Communication

Quantitative Research Methods for Communication : A Hands-on Approach

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Description

This book takes a unique approach to quantitative research by showing students that numbers do not have to be intimidating. The hand-on approach introduces students to the scientific methods behind quantitative research and explans how faces are discovered via research. Along with providing a history of social science researhc, the authors illustrate the usefulness of understanding quantitative research methods. The case studies and data sheets provided throughout, are excellent pedagogical examples and outline studies that are of interest to many students.show more

Product details

  • Paperback | 512 pages
  • 200.66 x 246.38 x 30.48mm | 1,043.26g
  • Oxford University Press Inc
  • New York, United States
  • English
  • 0195337476
  • 9780195337471

About Jason S. Wrench

Jason S. Wrench is Assistant Professor in the Department of Communication and Media at the State University of New York at New Paltz. Candice Thomas-Maddox is Regional Coordinator and Associate Professor of Communication Studies at Ohio University Lancaster. Virginia Peck Richmond is Professor and Chair of the Communication Studies Department at the University of Alabama at Birmingham and Professor of Communication Studies (Emerita) at West Virginia University. James C. McCroskey is Scholar in Residence in the College of Arts and Humanities at the University of Alabama at Birmingham and Professor of Communication Studies (Emeritus) at West Virginia University.show more

Table of contents

1. An Introduction to Communication Research; 2. Empirical Research; 3. Research Ethics; 4. Finding Previous Research and APA Style; 5. Research Structure and Literature Reviews; 6. Variables; 7. Communication Variables; 8. Descriptive Statistics; 9. Measurement; 10. Reliability and Validity; 11. Survey Research; 12. Content Analysis; 13. Experimental Design; 14. Sampling Methods; 15. hypothesis Testing; 16. Chi-Square; 17. Students t-Test; 18. One-way Analysis of Variance; 19. Correlations; 20. Regressions; 21. Introduction to Advanced Statistical Tools; 22. Presenting Research; APPENDIX A: QUALITATIVE/CRITICAL RESEARCH ADVANCED STATISTICAL TOOLS; APPENDIX B: TEXTBOOK QUESTIONNAIRE; APPENDIX C: RELIABILITY AND VALIDITY CASE STUDYshow more

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14 ratings
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