Qualitative Research in Business and Management
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Qualitative Research in Business and Management

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An expansive, yet remarkably concise and accessible resource, Qualitative Research in Business and Management is designed to help qualitative researchers with all aspects of their research project from start to finish. It discusses the key philosophies underpinning qualitative research and design in business and management, and assesses the advantages and disadvantages of the different approaches.

Key features include:




Case studies, exercises, further reading and examples from first-tier journals
An enhanced Companion Website including journal articles and weblinks
Chapters on writing up research and how to get your research published.


Visit the Companion Webiste at www.sagepub.co.uk/myers2e
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Product details

  • Paperback | 296 pages
  • 168 x 240 x 18mm | 519.99g
  • London, United Kingdom
  • English
  • Revised
  • 2nd Revised edition
  • black & white illustrations, black & white tables, figures
  • 0857029746
  • 9780857029744
  • 340,339

Table of contents

PART ONE: INTRODUCTION
How to Use This Book
Overview of Qualitative Research
PART TWO: FUNDAMENTAL CONCEPTS OF RESEARCH
Research Design
Philosophical Perspectives
Ethics
PART THREE: QUALITATIVE RESEARCH METHODS
Action Research
Case Study Research
Ethnographic Research
Grounded Theory
PART FOUR: DATA COLLECTION TECHNIQUES
Interviews
Participant Observation and Fieldwork
Using Documents
PART FIVE: ANALYSING QUALITATIVE DATA
Analysing Qualitative Data: An Overview
Hermeneutics
Semiotics
Narrative Analysis
PART SIX: WRITING UP AND PUBLISHING
Writing up
Getting Published
PART SEVEN: CONCLUSION
Qualitative Research in Perspective
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Review Text

'An excellent and invaluable resource for those interested in conducting qualitative research in the business and management field' -
Catherine Cassell
Professor of Organizational Psychology, Manchester Business School, UK

'This wonderful book corrects a multiplicity of misconceptions and gives much practical advice. I recommend it wholeheartedly not only for instructors and students of qualitative methods, but also for every business school dean, dean of research, member of a promotion and tenure committee, and member of an external review or accreditation committee' -
M. Lynne Markus, The John W. Poduska
Sr. Professor of Information and Process Management, Bentley University

'Michael Myers seems to have pulled off the almost impossible challenge of producing a research methods text book that is easy for a student to read, but is backed by sufficient scholarly references to constitute a reliable reference in the field'
Professor Cathy Urquhart
Acting Head of Research MMU and Chair of Digital and Sustainable Enterprise, Manchester Metropolitan University
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Review quote

'An excellent and invaluable resource for those interested in conducting qualitative research in the business and management field' -
Catherine Cassell
Professor of Organizational Psychology, Manchester Business School, UK



'This wonderful book corrects a multiplicity of misconceptions and gives much practical advice. I recommend it wholeheartedly not only for instructors and students of qualitative methods, but also for every business school dean, dean of research, member of a promotion and tenure committee, and member of an external review or accreditation committee' -
M. Lynne Markus, The John W. Poduska
Sr. Professor of Information and Process Management, Bentley University





`Michael Myers seems to have pulled off the almost impossible challenge of producing a research methods text book that is easy for a student to read, but is backed by sufficient scholarly references to constitute a reliable reference in the field'
Professor Cathy Urquhart
Acting Head of Research MMU and Chair of Digital and Sustainable Enterprise, Manchester Metropolitan University
show more

About Michael David Myers

Michael D. Myers is Professor of Information Systems and Head of the Department of Information Systems and Operations Management at the University of Auckland Business School, Auckland, New Zealand. He has won numerous awards including Best Paper award for the most outstanding paper published in MIS Quarterly in 1999. He served as President of the Association for Information Systems (AIS) in 2006-2007 and is a Fellow of AIS.
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Rating details

14 ratings
4.5 out of 5 stars
5 57% (8)
4 36% (5)
3 7% (1)
2 0% (0)
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