Qualitative Methods in Business Research

Qualitative Methods in Business Research

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`Comprehensive, current and compelling, a winning combination for any research student or practitioner interested in increasing his/her knowledge about qualitative methods as they apply to business research' - The Qualitative Report



Covering all the major qualitative approaches in business studies (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical how-to guide shows how qualitative methods are used within management, marketing, organizational studies and accounting.





Within each approach, the authors consider crucial issues such as framing the research, generating research questions, getting access, collecting empirical materials, reporting the results and evaluating the research. Original case studies drawn from around the world are included throughout to demonstrate the practical applications of the methods discussed.
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Product details

  • Paperback | 352 pages
  • 170 x 242 x 20.32mm | 620g
  • Thousand Oaks, United States
  • English
  • 1412903173
  • 9781412903172
  • 603,154

Table of contents

PART ONE: THE BUSINESS OF QUALITATIVE RESEARCH
Introduction
Research Philosophy
Research Design and Process
Focus and Frame
Access and Relationships
Ethics in Research
Qualitative Research Materials
Electronic Research
PART TWO: METHODS IN QUALITATIVE BUSINESS RESEARCH
Case Study Research
Ethnographic Research
Grounded Theory Research
Focus Group Research
Action Research
Narrative Research
Discourse Analysis
Feminist Research
Critical Research
PART THREE: WRITING AND EVALUATING QUALITATIVE BUSINESS RESEARCH
Writing Process
Qualitative Research Evaluation
Closing Up
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About Paivi Eriksson

Academy of Finland appointed Professor Anne Kovalainen to the Minna Canth professorship in the field of women's studies for 2010-2014. Professor Kovalainen is based at the Turku School of Economics. Her research is concerned with presumed equality and the Finnish economy from a gender perspective within the context of global economy. The project is interdisciplinary, but the focus is in the areas of social sciences and economics.
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