The Pursuit of Attention

The Pursuit of Attention : Power and Ego in Everyday Life

3.73 (113 ratings by Goodreads)
By (author) 

Free delivery worldwide

Available. Dispatched from the UK in 3 business days
When will my order arrive?


"Enough about me," goes the old joke, "what about you? What do you think about me?" Hence the pursuit of attention is alive and well. Even the Oxford English Dictionary reveals a modern coinage to reflect the chase in our technological age: 'ego-surfing' - searching the Internet for occurrences of your own name. What is the cause of this obsessive need for others' recognition? This useful and popular volume, now in a second edition that features major new introductory and concluding essays, entertainingly ponders this question. Derber argues that there is a general lack of social support in today's America, one which causes people to vie hungrily for attention, and he shows how individuals will often employ numerous techniques to turn the course of a conversation towards themselves. Illustrating this 'conversational narcissism' with sample dialogues that will seem disturbingly familiar to all readers, this book analyses the pursuit of attention in conversation - as well as in politics and celebrity culture - and demonstrates the ultimate importance of gender, class, and racial differences in competing for attention.
Derber shows how changes in the economy and culture, such as the advent of the Internet, have intensified the rampant individualism and egotism of today. And finally, in a new afterword, he focuses on solutions: how to restructure the economy and culture to humanize ourselves and increase the capacity for community, empathy, and attention-giving.
show more

Product details

  • Paperback | 160 pages
  • 140 x 214 x 12mm | 240.4g
  • New York, United States
  • English
  • Revised
  • 2nd Revised edition
  • 0195135490
  • 9780195135497
  • 546,949

Review quote

"A refreshingly balanced, strongly grounded exploration of the routines Americans exploit in competing for attention...."--American Journal of Sociology (on the previous edition)
show more

About Charles Derber

Charles Derber, author of Corporation Nation and The Wilding of America, is Professor of Sociology at Boston College.
show more

Rating details

113 ratings
3.73 out of 5 stars
5 22% (25)
4 40% (45)
3 30% (34)
2 5% (6)
1 3% (3)
Book ratings by Goodreads
Goodreads is the world's largest site for readers with over 50 million reviews. We're featuring millions of their reader ratings on our book pages to help you find your new favourite book. Close X