Publishing Intellectual Capital

Publishing Intellectual Capital : Getting Your Business Into Print

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The complete businesspersons guide to getting published! Position yourself as a knowledge leader! Everything you need to know to get your intellectual capital published-and profit from more

Product details

  • Paperback | 228 pages
  • 157.48 x 231.14 x 22.86mm | 566.99g
  • Pearson Education (US)
  • Prentice Hall
  • Upper Saddle River, United States
  • English
  • 0130214388
  • 9780130214386

Table of contents

1. Why Publish? What Is Publishable: The Publisher's View. Reasons to Do It: The Author's View. How Publishing in Business is Different than in Higher Education. Do You Have the "Right Stuff" to Publish? Summary.2. Becoming an Expert: The First Step to Publishing. Who Is an Expert in the Business World? Characteristics of an Expert. How to get Started and How to Expend Your Expertise. Summary.3. Types of Publications. Articles and White Papers. Monographs and Books. Videos, CDs, and Other Electronic Publications. Summary.4. How to Publish Articles: Some rules of the Road. Selecting a Topic. Organizing and Writing. Who Publishes. Finding a Publisher. Summary.5. How to Publish Monographs and Books: Some Rules of the Road. How Monographs and Books Differ From Articles. Selecting a Topic. Organizing and Writing. Finding a Publisher. Summary.6. Special Issues of Publishing in a Business Environment. Who Owns the Intellectual Capital? Care and Feeding of Your Company. Multiple Authors. Mentoring a New Author. Summary.7. What You Do After Publication. How Your Book Gets Sold. Your Role as a Published Author. Maximizing Sales and Leveraging the Book or Article. Ongoing Work with Your Book. Summary.8. Running a Corporate Publishing Program. Why to Do It and What It Is. Basic Activities. Organizing and Deploying for Results. Measuring Success. Summary.9. Knowledge Management and Publishing Programs-a Perfect Marriage. What Is Knowledge Management? Best Practices in Knowledge Management. Linking Knowledge Management and Publishing. Summary.10. Learning More About Publishing. A Few Great Books to Read. Classes and Seminars to Take. Electronic Sources of Help. Networking in the Publishing World. Building Internal Knowledge on Publishing. more

About James W. Cortada

James W. Cortada has published over 35 books, with many of the world's leading publishers worldwide. He has acted as a publisher's manuscript reviewer; served on editorial boards for leading academic and business-oriented publications; and trained and mentored business writers at IBM for more than 20 years. Recently, he designed and launched a publishing strategy for the IBM Consulting more