The Publishing Business

The Publishing Business : A Guide to Starting Out and Getting On

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Description

The Publishing Business, is an invaluable guide to understanding what book publishing is and what it might become. Using popular and current examples, this second edition demonstrates that, to succeed, publishers must prove their commitment to producing accurate, attractive and well edited content, their ability to innovate pioneering digital technologies and their dedication to promoting their titles to new audiences.

This book explains the responsibilities at each stage of the publishing process, describes current roles and practices, and provides much food for thought on how publishers can ensure their skills remain relevant in the digital age. Fully updated to take into account recent developments in the publishing world, this new edition also includes additional real-world examples from a variety of publishing sectors, insightful interviews with industry experts and new and updated activities throughout.

Beautifully designed, thoroughly illustrated and packed with examples of publishing practice, The Publishing Business is an essential introduction to a dynamic industry.
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Product details

  • Paperback | 240 pages
  • 210 x 270 x 12.7mm | 780g
  • Bloomsbury Visual Arts
  • London, United Kingdom
  • English
  • 2nd edition
  • 200 colour illus
  • 1474249515
  • 9781474249515
  • 574,350

Table of contents

Introduction
People and publishing: who does what in book publishing?
Chapter-by-chapter

1. Fundamentals of publishing
A very short of history of publishing
Why finance matters
The relationship between different parts of industry
Preparing for a future in publishing
The global and local fundamentals
Case study: Bertelsmann and PenguinRandomHouse
Interview: Cathy Wells, HR Director, Hachette Book Group
Summary

2. The publishing ecosystem
Varieties of publication- markets and audiences
Print and ebooks
Journals, magazines and newspapers
Who adds value to the publishing process
Case study: Amazon and EBSCO
Interview: Maria Vassilopoulos, Business Development Manager, The Bookseller
Summary

3. Writers, readers and intermediaries
Authors, illustrators, creators and their rights
Agents and other gatekeepers
Network and opinion formers
Channels to readers and buyers
Case study: Frankfurt Book Fair
Interview: Ashleigh Gardner, Head of Partnerships, Wattpad
Interview: Caroline Walsh, Literary Agent, David Higham Associates
Summary

4. Editorial process
Policy and planning: list building and market niches
Commissioning: research, reputation and funds
Contractual matters: formats and co-editions
Editorial work: from submissions to publication
Case study: A Guide for Dummies
Interview: Anne Meadows, Commissioning Editor, Granta and Portobello Books
Summary

5. Design and production
Platforms and formats appropriate for the content
Scheduling the publication process
Controlling costs and establishing prices
Case study: Horrible Histories
Interview: Alex Bell, Production Programme Manager, Dorling Kindersley
Summary

6. Print and digital publishing
Choosing from a variety of media and formats
Legalities of publishing in a wired world
Digital workflow and software standard
Communication for print and e-publications
Case study: print and digital at the university presses
Interview: Eric Huang, Development Director, Made in Me
Summary

7. Rights
How different rights developed
Range of rights
Who is involved in selling rights
Case study: The rights potential of children's books
Interview: Jason Bartholomew, Rights Director, Hodder & Stoughton
Summary

8. Marketing, Sales and Distribution
Marketing
Communication through promotion and publicity
Managing budgets and schedules
Using feedback to monitor success
Case study: Persephone Books
Interview: Ian Lamb, Head of Children's Marketing and Publicity, Bloomsbury Publishing
Summary

Conclusion
Glossary
Bibliography and resources
The publishing year: book fairs and other major publishing events
Index
Picture credits and acknowledgements
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Review quote

The Publishing Business provides an excellent introduction to contemporary publishing. It is recommended reading for anyone wanting up-to-date information about roles and responsibilities in this global industry. -- Sally Hughes, Oxford Brookes University, UK Beautifully produced and illustrated, The Publishing Business provides a clear and succinct overview of what it means to be a publisher in an era of rapid technological change. The use of diagrams and case studies helps to convey complex information in a clear and meaningful way. A useful reference guide for publishing professionals. -- Penelope Woolf, Editorial Director, Oxford University Press, UK I think the book is superb! It looks so much better than any existing textbook on the subject, and practises what it preaches: it is a real visual feast for a visual medium. I shall definitely be recommending it as the main source that students need for their course. A really great production feat! -- Brenda Stones, City University, London The Publishing Business represents not only a thoroughly researched and comprehensive guide to contemporary publishing but also an example of what a well designed and accessible textbook should be. -- Prof Alistair McCleery, Edinburgh Napier University A book that addresses the editorial process in a clear, concise, summarized and instructive way is most refreshing. * Blog of the School of Bookstore *
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About Kelvin Smith

Kelvin Smith had an extensive experience of developing innovative postgraduate publishing programmes in higher education institutions in the UK, Africa and Europe. He also provided consultancy on publishing education, including course and materials development, advice on funding applications, and related monitoring and evaluation activities.

Melanie Ramdarshan Bold is a Senior Lecturer in Children's Literature and Literacies at Glasgow University. Previously she was Associate Professor of Publishing and Book Culture for six years.
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Rating details

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