Publishers Weekly Volume 98, PT. 1

Publishers Weekly Volume 98, PT. 1

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This historic book may have numerous typos and missing text. Purchasers can usually download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1920 edition. Excerpt: ...saving As has been said, it is thru necessity and not from desire that the Government Printing Ofiice refrains from circularization as a means of promoting book sales. At the same time there is reason to predict that, even if a liberal advertising appropriation were available, Uncle Sam would be inclined to be conservative in his followup. via catalog. VVhen an inquiry is received' regarding a book in a field where a su-bject catalog is in prospect, or where a new edition of an old sectional list impends, the name of the prospect is placed in a "tickler" file to receive a copy of the catalog when issued.-But the Federal booksellers do not subscribe to the theory that because an individual has, on one occasion, requested a subject price list it is good business to send, without further request, successive editions of the catalog as issued. Rather is there a test. at intervals of, say, six months or a year, of the survival of a customer's interest by announcement of the publication of a new work on the general subject or the issuance of a new price list. The (Superintendent of Documents maintains, -in stencil form, a number of mailing lists. A-few of-these are used regularly as, for example, the list to which is sent the monthly catalog that lists, at thirty-day intervals, all the new publications of the government. More numerous are the lists that carry out the same idea of specialization seen in the catalogs. For instance, there is a list of exporters to whom go announcements in form letter or other guise when the United "States Department of Commerce sends to press a new work on some phase of international trade. THIS A'l"I'RACl'IVE BURGESS BOOK WINDOW, ARRANGED FOR THE RIKE-KUMBDI CO., DAYTON, OHIO, more

Product details

  • Paperback | 356 pages
  • 189 x 246 x 19mm | 635g
  • United States
  • English
  • black & white illustrations
  • 1236921844
  • 9781236921840