Publishers Weekly Volume 95, PT. 1

Publishers Weekly Volume 95, PT. 1

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This historic book may have numerous typos and missing text. Purchasers can usually download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1919 edition. Excerpt: ... they wished for the booth devoted to their use. This booth was prominently placed and well placarded with signs announcing that these were "Books recommended by the Seattle Public Library." and the fact that a library assistant was in attendance was widely advert1sed in the daily papers. The representative of the store who was continuously in the booth was a young woman, a university graduate, connected with the store's Educational Department. It was her_interest and enthusiasm, as well as her ability as a saleswoman. which gave the effort this year such a large measure of success and linked the enterprise thoroly to the store's interests, so that no one looked on it as a "high-brow" venture grafted on from the outside. The sales force of the book department constantly brought customers to the library's booth and came themselves for suggestions concerning the selling points of particular books as well as for advice as to what titles to suggest for children of a certain age. The head of the department directed that the sales force turn over to the library booth all custnmers whom they were unable to satisfy and in most cases their needs were met. Perhaps the most striking point in the whole situation is the fact that all of the expensive and well-illustrated books were sold and practically all of the books urged by the library. while there remained in' stock at the close of the holiday rush a very large number of the cheaper and poorer grade of books. The Christmas exhibit of gift books held in the library building will never be abandonedv for it has proved to be an admirable way o advertising the library's resources. It has n In these days of changing conditions when new situations have to be more

Product details

  • Paperback | 436 pages
  • 189 x 246 x 23mm | 776g
  • United States
  • English
  • black & white illustrations
  • 1236944933
  • 9781236944931