THE PUBLICAN'S HANDBOOK 5TH EDITION

THE PUBLICAN'S HANDBOOK 5TH EDITION

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Description

Running a pub is an increasingly complex business. This book offers a complete toolkit, in concise and accessible form, for both publicans and the marketing and operations managers of big chains. It is intended to help users acquire the necessary marketing, financial and management skills. This fifth edition features an expanded section on profitable food retailing and contributors to the text include industry figures and organizations such as the British Institute of Innkeepers, Britvic Soft Drinks, Barcardi (Breezer Brands) and Punch Taverns.show more

Product details

  • Book | 208 pages
  • Kogan Page Ltd
  • London, United Kingdom
  • facsimiles
  • 0749438460
  • 9780749438463

Author information

Danny Blyth is a freelance writer who contributes regularly to trade publications such as Pub Food magazine and Pub Business.show more

Table of contents

Part One - The Human Side of the Business: 1. Personal Dynamics; 2. Tomorrow's Professional Publican; 3. Getting the best out of staff. Part Two- Profitable Food Retailing: 4. Importance of food; 5. Italian Food; 6. Indian Food; 7. Oriental Food; 8. Catering for Children and Families; 9. Upselling & Adding Value. Part Three - Profitable Drinks Retailing: 10. Coffee Sales; 11. Soft Drink Sales; 12. Wine sales; 13. Lager and beers; 14. Other drinks sales. Part Four - Selling Within Your Business: 15. How marketing works; 16. Selling Skills; 17. Winning promotions. Part Five - Selling Your Business Outside: 18. Publicity and Self-promotion; 19. Using technology to improve profit; 20. Sum of the parts. Part Six - Key Customer Groups: 21. Youth; 22. Families.show more