THE PUBLICAN'S HANDBOOK 4TH ED

THE PUBLICAN'S HANDBOOK 4TH ED

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Description

Running a pub is an increasingly complex business. The publican now needs to embrace a broad range of management responsibilities in the pursuit of competitive advantage. Now in its third edition, The Publican's Handbook provides, in a concise and accessible form, a complete management toolkit for both publicans and marketing and operations managers of the big chains to help them acquire the marketing, financial and management skills necessary to gain a competitive edge. The handbook gives guidance on everything from raising finance and managing staff, to long-term strategic planning and stock control. An essential guide for any modern publican and those in the pub markets.show more

Product details

  • Book | 280 pages
  • Kogan Page Ltd
  • London, United Kingdom
  • Illustrations (some col.)
  • 0749435089
  • 9780749435080

Table of contents

Marketing and business development; Selling and upselling; Pricing and margins; Stock and financial control; Catering; Profits from tea, coffee and soft drinks sales; Legal advice; Training and recruitment; Health and safety; Security; Taking a second pubshow more