PUBLICAN'S HANDBOOK 3RD EDITION

PUBLICAN'S HANDBOOK 3RD EDITION

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Description

Now in its third edition, this handbook provides a management "toolkit" for publicans and the marketing and operations managers of pub chains to help them acquire the marketing, financial and management skills necessary to gain a competitive edge.show more

Product details

  • Book | 280 pages
  • 152 x 232 x 16mm | 499.99g
  • Kogan Page Ltd
  • London, United Kingdom
  • "The Publican" newspaper
  • 0749431709
  • 9780749431709

Table of contents

Marketing and business development; selling and upselling; pricing and margins; stock and financial control; catering; profits from tea, coffee and soft drinks sales; legal advice; training and recruitment; health and safety; security; taking a second pub.show more