Public Relations in Schools

Public Relations in Schools

2.92 (28 ratings by Goodreads)
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For courses in School and Community Relations, and Public Relations in Educational Administration.Public Relations in Schools explains and evaluates its subject in relation to modern technology, prevailing social conditions, and political demands, treating public relations as an integral function of school administration. Contributors present a broad perspective that integrates theory with practical experience to promote two-way communication and extensive use of information. After examining the foundations of public relations in schools, selections explore its application in contemporary settings, and the responsibilities that fall to every member of a school's administrative team. Content is deliberately structured to encourage professional reflection, in part, because the text considers the functions of public relations to be vital to school more

Product details

  • Hardback | 376 pages
  • 188 x 238.8 x 25.4mm | 816.48g
  • Pearson Education (US)
  • Pearson
  • United States
  • 3rd edition
  • 0130462659
  • 9780130462657

Table of contents

I: CONTEMPORARY CONDITIONS. 1. School Public Relations: A New Agenda, Theodore J. Kowalski. 2. Changes in Society and Schools, Thomas Glass. 3. Public Opinion and Political Contexts, Edward P. St. John and Margaret Clements. 4. Legal and Ethical Aspects of Public Education, Joseph R. McKinney. 5. Public Relations in a Communication Context: Listening, Nonverbal, and Conflict-Resolution Skills, Angela Spaulding and Mary John O'Hair. II: PUBLIC RELATIONS IN DISTRICTS AND SCHOOLS. 6. The Social Dimensions of Public Relations, Patt L. Chance and Lars G. Bjork. 7. Effective Programming at the District Level, Arthur Stellar and Theodore J. Kowalski. 8. Effective Programming at the School Level, George Perrault and Richard Kent Murray. 9. Practice in Private Schools and Nontraditional Public Schools, Theodore J. Kowalski. III: ADMINISTRATOR RESPONSIBILITIES. 10. Planning in Public Relations: Setting Goals and Developing Strategies, Robert H. Beach. 11. Working with the Media, Theodore J. Kowalski. 12. Responding to Crisis, Edward H. Seifert. 13. Collecting and Analyzing Decision-Oriented Data, A. William Place, Maryanne McNamara, James F. McNamara. 14. Public Relations in a Funding Campaign, Glenn Graham and Gordon Wise. 15. Evaluating Public Relations Programs, Doug Newsom. Name Index Subject Indexshow more

Rating details

28 ratings
2.92 out of 5 stars
5 11% (3)
4 29% (8)
3 25% (7)
2 14% (4)
1 21% (6)
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