Public Relations as Emotional Labour

Public Relations as Emotional Labour

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Inextricably linked to neoliberal market economies, Public Relations' influence in our promotional culture is profound. Yet many aspects of the professional role are under-researched and poorly understood, such as the impact on workers of manufacturing displays of feeling to elicit a desired emotional response, to earn trust and manage clients. The psychological and emotional demands of this "nice" work are particularly ignored.
Using the lens of emotional labour theory, this book aims to fill a significant gap in knowledge by presenting a critical-interpretive exploration of the everyday relational work of account handlers in PR agencies. In doing so, the book draws on a wide range of related contemporary social and cultural theories, as well as critical public relations and feminist public relations literature.
Researchers, educators and advanced students in PR and communications studies will gain rich insights into the emotion management strategies employed by public relations workers in handling their professional relationships with clients, journalists and their colleagues, thereby uncovering some of the taken-for-granted aspects of this gendered, promotional work.
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Product details

  • Hardback | 288 pages
  • 159 x 235mm
  • Taylor & Francis Ltd
  • London, United Kingdom
  • English
  • 1138920304
  • 9781138920309

About Liz Yeomans

Liz Yeomans is the Subject Group Leader of the Public Relations and Communication Department at Leeds Metropolitan University. She is a member of the Chartered Institute of Public Relations and the Radical PR professional network. Through her department, she is a member of the European Public Relations Education and Research Association (EUPRERA) as well as the International Communication Association. She has authored several articles, conference papers, a book and several book chapters and her diverse research interests include internal communication and organizational learning, public sector communication and social marketing, and emotion in public relations.
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Table of contents

1Introduction: neoliberal economies, postmodernity and the turn to `affect' and emotion, and public relations 2. Emotionalised societies, global promotional culture, the sociology of the professions and emotional labour: key concepts 3. Emotional labour and theory development in global contexts 4. Public relations and clients in the `market' for emotional labour 5. Public relations and journalists in the market for emotional labour 6. The gendering of the PR profession 7. Being a PR professional 8. Conclusion: theorising PR as emotional labour. Appendix A: Research strategy
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